Fernando Heffner, BA
Senior Graphic Designer
As a Senior Behavioural Designer at BEworks, Fernando uses his wealth of experience to bring complex and abstract ideas to life. He is instrumental in developing visual solutions, prototypes, illustrations, and print and digital assets for clients. In collaboration with his co-designer Jovana, Fernando has re-designed the BEworks brand to create a new visual identity that manifests the company’s ethos in visual form. Being a Brazilian (born and raised), he is highly passionate about design and how it can be an essential tool to provoke changes in the world and behaviours across the globe.
Fernando thrives in a fast-paced environment with an energetic personality and a distinct sense of humour. This allows him to quickly and effectively translate the most complex feelings into beautiful artwork. With a diploma in Industrial Design and over 12 years of graphic design experience, Fernando Heffner brings a process-driven mindset for creative challenges to the table.
His cultural background has allowed him to develop a keen eye for finding innovative solutions and has enabled him to create successful campaigns and prize-winning products. He has collaborated with an international soccer team, Brazil’s largest private bank and numerous clients across a range of industries that have provided him with a valuable, diverse experience that has honed his critical thinking and design skills.
Fernando is enthusiastic about teamwork, mostly when discussing design with his creative pals Katrina and Jovana, plus his two full-time assistants: the dogs Juca and Mimi, who aren’t designers but are always up to some “artwork” of their own.
What is one thing that excites Fernando about the future?
One thing that excites Fernando about the future is the potential for technology to enhance and augment our ability to understand and influence human behavior. With AI and the increase of new technologies, Fernando believes that the world will continue to move forward in understanding what drives human behavior and how people will be allowed to use this knowledge to create a positive impact in the world.
