Consumer Packaged Goods (CPG)

Consumers' perception of a product impacts their purchasing decisions. We explore how marketing communications design, packaging design, pricing, and even product placement influence consumers' perceptions of value, quality, and desirability. 

We go beyond what people say they like, and seek to uncover the deeper hidden drivers that truly shape their choices. By understanding how subtle cues shape consumer choice, we can help you craft strategies that resonate with your target audience.

At BEworks, we recognize that decoding the psychology of consumer behavior is an art and a science. Our experience in applying behavioral science have helped brands to innovate, optimize, and flourish in the dynamic landscape of consumer packaged goods. 

We can help you navigate the complexities of the market and foster meaningful connections with your consumers. Together, let's pave the way for long lasting success.