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BE Illuminated

Bringing the Application of Behavioral Science to Life

5 Reasons Why Your Employees are Feeling Burned Out

by BEworks

From trust to social connection, what are the key elements to reducing burnout in your workforce?

How to Make a Brand 'Stick': The Heinz Ketchup Conundrum

by BEworks

Behavioral science helps illuminate why some brands are stickier than others.

Behavioral Segmentation: A New Approach to Defining your Customers

by BEworks

What is behavioral segmentation and how can it help companies better understand consumer motivation and behavior?

Turning Awareness into Action: The Future of the Sustainability Landscape

by BEworks

How can companies create sustainability initiatives that go beyond awareness to drive behavior change?

A Psychological Approach to Journey Mapping

by BEworks

What is psychological journey mapping, and how can it help you better understand customer decisions?

Six Proven Ways to Deliver Better Financial Advice

by BEworks

How advisors can deliver financial advice that overcomes client biases, and delivers better financial outcomes

The Perils and Promises of Wearables from a Behavioral Perspective

by BEworks

Do wearables really work to help us make positive behavior changes?

How the Defaults Used to Drive Binge Viewing are Saving Lives

by BEworks

Defaults are all around us - from Netflix to Amazon. They can also be used to in healthcare, to prevent health problems and to improve treatment success.

How Behavioral Biases Influence the Housing Market

by BEworks

Buying a house is one of the largest financial decisions people make, and like other financial decisions, is not immune from psychological biases.

Solving For Overprescribed Antibiotics Using BE

by BEworks

How can we use behavioral science to reduce over-prescription of antibiotics and improve doctor prescription decisions overall?

How Leaders can Leverage Behavioral Science to Improve Employee Wellbeing

by BEworks

How can we work to reduce employee’s uncertainty and anxiety as a result of the new hybrid working environment?

How Do We Nudge Patients to Follow Through with Appointments?

by BEworks

How can we help patients make their appointments to get the care they need faster?

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