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BE Illuminated

Bringing the Application of Behavioral Science to Life

Featuring BEworks

by BEworks

2023-01-13

Recent BEworks news, press releases, videos, and highlights. Take a quick dive into what we do and the wide-scale impact of our work.

Scarcity mindset may be affecting your financial decision-making

by Michelle Hilscher, David R. Lewis, Nathaniel Barr

2022-11-04

How scarce resources during times of market volatility and rising inflation can affect our ability to make decisions.

Solving Patient Care Challenges Using a Psychological Approach

by BEworks

2022-08-23

In this interview Dan Ariely and Ada Lê talk about the biggest psychological barriers in today’s healthcare system.

5 Reasons Why Your Employees are Feeling Burned Out

by Laura Turbay

2022-07-06

From trust to social connection, what are the key elements to reducing burnout in your workforce?

How to Make a Brand 'Stick': The Heinz Ketchup Conundrum

by Laura Turbay

2022-05-26

Behavioral science helps illuminate why some brands are stickier than others.

Behavioral Segmentation: A New Approach to Defining your Customers

by Laura Turbay

2022-05-10

What is behavioral segmentation and how can it help companies better understand consumer motivation and behavior?

Turning Awareness into Action: The Future of the Sustainability Landscape

by David Thomson

2022-04-20

How can companies create sustainability initiatives that go beyond awareness to drive behavior change?

A Psychological Approach to Journey Mapping

by Ian Roberts, Kelly Peters

2022-02-17

What is psychological journey mapping, and how can it help you better understand customer decisions?

Five Behavioral Strategies to Shift from Reactive to Preventative Health

by Leigh Christopher, Ada Lê

2022-01-13

Drawing on insights from behavioral science, we provide 5 strategies to help us shift from reactive to preventative health practices.

Six Proven Ways to Deliver Better Financial Advice

by Laura Turbay

2021-12-09

How advisors can deliver financial advice that overcomes client biases, and delivers better financial outcomes

The Perils and Promises of Wearables from a Behavioral Perspective

by Kelly Peters

2021-07-15

Do wearables really work to help us make positive behavior changes?

How the Defaults Used to Drive Binge Viewing are Saving Lives

by BEworks

2021-07-14

Defaults are all around us - from Netflix to Amazon. They can also be used to in healthcare, to prevent health problems and to improve treatment success.

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