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BE Illuminated

Bringing the Application of Behavioral Science to Life

The Fear Factor in Patient Healthcare Adoption

by Laura Turbay


Increasing the adoption of new and proven healthcare treatments by overcoming the emotional barriers of fear and disgust.

Featuring BEworks

by BEworks


Recent BEworks news, press releases, videos, and highlights. Take a quick dive into what we do and the wide-scale impact of our work.

Scarcity mindset may be affecting your financial decision-making

by Michelle Hilscher, David R. Lewis, Nathaniel Barr


How scarce resources during times of market volatility and rising inflation can affect our ability to make decisions.

Solving Patient Care Challenges Using a Psychological Approach

by BEworks


In this interview Dan Ariely and Ada Lê talk about the biggest psychological barriers in today’s healthcare system.

5 Reasons Why Your Employees are Feeling Burned Out

by Laura Turbay


From trust to social connection, what are the key elements to reducing burnout in your workforce?

How to Make a Brand 'Stick': The Heinz Ketchup Conundrum

by Laura Turbay


Behavioral science helps illuminate why some brands are stickier than others.

Behavioral Segmentation: A New Approach to Defining your Customers

by Laura Turbay


What is behavioral segmentation and how can it help companies better understand consumer motivation and behavior?

Turning Awareness into Action: The Future of the Sustainability Landscape

by David Thomson


How can companies create sustainability initiatives that go beyond awareness to drive behavior change?

A Psychological Approach to Journey Mapping

by Ian Roberts, Kelly Peters


What is psychological journey mapping, and how can it help you better understand customer decisions?

Five Behavioral Strategies to Shift from Reactive to Preventative Health

by Leigh Christopher, Ada Lê


Drawing on insights from behavioral science, we provide 5 strategies to help us shift from reactive to preventative health practices.

Six Proven Ways to Deliver Better Financial Advice

by Laura Turbay


How advisors can deliver financial advice that overcomes client biases, and delivers better financial outcomes

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