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BE Illuminated

Bringing the Application of Behavioral Science to Life

My journey into using psychology to reshape physical space design

by Jennifer Weeks

2023-08-09

At BEworks, Jennifer will lead our work on the psychology of physical space design as well as technology use, with a focus on artificial intelligence.

How Can We Help People Incorporate Life and Wellness Changes into Their Treatment Plans?

by Matthias Berkes, PhD

2023-07-11

We delve into the research that explores how we can assist individuals in integrating lifestyle and wellness changes into their healthcare plans.

The Future of Work: a Race Towards Social Connection

by Laura Turbay

2023-03-28

We explore ways in which workplaces can foster meaningful social connections to combat the prevalent issue of workplace loneliness.

The Fear Factor in Patient Healthcare Adoption

by Laura Turbay

2023-02-15

Increasing the adoption of new and proven healthcare treatments by overcoming the emotional barriers of fear and disgust.

Featuring BEworks

by BEworks

2023-01-13

Recent BEworks news, press releases, videos, and highlights. Take a quick dive into what we do and the wide-scale impact of our work.

Scarcity Mindset May be Affecting your Financial Decision-Making

by Michelle Hilscher, David R. Lewis, Nathaniel Barr

2022-11-04

How scarce resources during times of market volatility and rising inflation can affect our ability to make decisions.

Solving Patient Care Challenges Using a Psychological Approach

by BEworks

2022-08-23

In this interview Dan Ariely and Ada Lê talk about the biggest psychological barriers in today’s healthcare system.

5 Reasons Why Your Employees are Feeling Burned Out

by Laura Turbay

2022-07-06

From trust to social connection, what are the key elements to reducing burnout in your workforce?

How to Make a Brand 'Stick': The Heinz Ketchup Conundrum

by Laura Turbay

2022-05-26

Behavioral science helps illuminate why some brands are stickier than others.

Behavioral Segmentation: A New Approach to Defining your Customers

by Laura Turbay

2022-05-10

What is behavioral segmentation and how can it help companies better understand consumer motivation and behavior?

Turning Awareness into Action: The Future of the Sustainability Landscape

by David Thomson

2022-04-20

How can companies create sustainability initiatives that go beyond awareness to drive behavior change?

A Psychological Approach to Journey Mapping

by Ian Roberts, Kelly Peters

2022-02-17

What is psychological journey mapping, and how can it help you better understand customer decisions?

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