How advisors can deliver financial advice that overcomes client biases, and delivers better financial outcomes
Buying a house is one of the largest financial decisions people make, and like other financial decisions, is not immune from psychological biases.
Every wonder why it feels easier to pay with credit than cash? There are key differences in how we perceive this spending that influences our behavior.
Embedding behavioral science into personal finance apps can be a game changer in how we spend and save our money.
With BNPL loans now available on multitudes of online purchases, do they really benefit consumers in the long term?
How scarce resources during times of market volatility and rising inflation can affect our ability to make decisions.
How and why has credit use changed in the aftermath of the COVID-19 pandemic.
Behavioral Economics can help us understand how to manage debt and increase cred-card repayments.
Why do investors sometimes make poor decisions and how can advisors nudge them towards seeking and following professional financial advice?
Founded in 2010, we are the leading company in the pursuit of understanding and changing human behavior for the better. We use our knowledge of human decision-making to generate more impactful solutions to age-old problems using behavioral science as our foundation.
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