Behavioral science has proven to be an extremely effective means of achieving business and policy aims. Using insights on how humans think, decide, and act can inform nudges and other interventions which can drive desired behaviors.
While this work remains critical, with the world at a turning point, there is urgency in elevating our ambition. A global pandemic has impacted our health, daily lives, the economy, and views on the nature of work. Geopolitical strife and political turmoil are causing both heartache and further disrupting the broader economy. This unfolds as our climate changes and the sustainability of our way of living is questioned.
Given such challenges, we need human-centered and scientifically-informed systems-level change that can help people have better health, more financial security, live more sustainably, and build a workplace of the future that promotes flourishing. Behavioral insights can be used to inform more holistic changes to the systems that govern how we live, work, and connect, and the methods of science can help us ensure the efficacy of our attempts match the importance of our success.
BEworks is committed to creatively collaborating with our clients and interdisciplinary partners on projects that change behavior for the better, both through nudges and interventions in systems that exist, and by facilitating systems-level change that will address humanity’s most pressing challenges.
In the coming weeks we will be transforming our own website to better reflect this mission and provide insights and knowledge that serve our community. We are exciting to share this transformation with the world.
Wardah Malik, CEO