2022-02-17
What is psychological journey mapping, and how can it help you better understand customer decisions?
2022-01-13
Drawing on insights from behavioral science, we provide 5 strategies to help us shift from reactive to preventative health practices.
2021-12-09
How advisors can deliver financial advice that overcomes client biases, and delivers better financial outcomes
2021-07-15
Do wearables really work to help us make positive behavior changes?
2021-07-14
Defaults are all around us - from Netflix to Amazon. They can also be used to in healthcare, to prevent health problems and to improve treatment success.
2021-07-08
Buying a house is one of the largest financial decisions people make, and like other financial decisions, is not immune from psychological biases.
2021-06-30
How can we use behavioral science to reduce over-prescription of antibiotics and improve doctor prescription decisions overall?
2021-06-21
How can we help patients make their appointments to get the care they need faster?
2021-06-15
Every wonder why it feels easier to pay with credit than cash? There are key differences in how we perceive this spending that influences our behavior.
2021-06-11
Embedding behavioral science into personal finance apps can be a game changer in how we spend and save our money.
2021-06-10
With BNPL loans now available on multitudes of online purchases, do they really benefit consumers in the long term?
2021-06-04
How and why has credit use changed in the aftermath of the COVID-19 pandemic.
Founded in 2010, we are the leading company in the pursuit of understanding and changing human behavior for the better. We use our knowledge of human decision-making to generate more impactful solutions to age-old problems using behavioral science as our foundation.
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