BEworks Blog Header Image

BE Illuminated

Bringing the Application of Behavioral Science to Life

A Psychological Approach to Journey Mapping

by Ian Roberts, Kelly Peters


What is psychological journey mapping, and how can it help you better understand customer decisions?

Five Behavioral Strategies to Shift from Reactive to Preventative Health

by Leigh Christopher, Ada LĂȘ


Drawing on insights from behavioral science, we provide 5 strategies to help us shift from reactive to preventative health practices.

Six Proven Ways to Deliver Better Financial Advice

by Laura Turbay


How advisors can deliver financial advice that overcomes client biases, and delivers better financial outcomes

The Perils and Promises of Wearables from a Behavioral Perspective

by Kelly Peters


Do wearables really work to help us make positive behavior changes?

How the Defaults Used to Drive Binge Viewing are Saving Lives

by BEworks


Defaults are all around us - from Netflix to Amazon. They can also be used to in healthcare, to prevent health problems and to improve treatment success.

How Behavioral Biases Influence the Housing Market

by Michelle Hilscher, David R. Lewis, Nathaniel Barr


Buying a house is one of the largest financial decisions people make, and like other financial decisions, is not immune from psychological biases.

Solving For Overprescribed Antibiotics Using BE

by BEworks


How can we use behavioral science to reduce over-prescription of antibiotics and improve doctor prescription decisions overall?

How Do We Nudge Patients to Follow Through with Appointments?

by Leigh Christopher


How can we help patients make their appointments to get the care they need faster?

How the Intangibility of Credit Changes the Way we Spend Money

by Michelle Hilscher, David R. Lewis, Nathaniel Barr


Every wonder why it feels easier to pay with credit than cash? There are key differences in how we perceive this spending that influences our behavior.

How Behavioral Insights can Unlock the Full Potential of Personal Finance Apps

by Michelle Hilscher, David R. Lewis, Nathaniel Barr


Embedding behavioral science into personal finance apps can be a game changer in how we spend and save our money.

Why 'Buy Now Pay Later; is a Double-edged Sword

by Michelle Hilscher, David R. Lewis, Nathaniel Barr


With BNPL loans now available on multitudes of online purchases, do they really benefit consumers in the long term?

A Behavioral Lens on Credit in the New Normal

by Michelle Hilscher, David R. Lewis, Nathaniel Barr


How and why has credit use changed in the aftermath of the COVID-19 pandemic.

Stay in the know

Sign up now to see why thousands of people get our newsletter each month.