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Bringing the Application of Behavioral Science to Life

Scarcity Mindset May be Affecting your Financial Decision-Making

by Michelle Hilscher, David R. Lewis, Nathaniel Barr


How scarce resources during times of market volatility and rising inflation can affect our ability to make decisions.

Solving Patient Care Challenges Using a Psychological Approach

by BEworks


In this interview Dan Ariely and Ada Lê talk about the biggest psychological barriers in today’s healthcare system.

5 Reasons Why Your Employees are Feeling Burned Out

by Laura Turbay


From trust to social connection, what are the key elements to reducing burnout in your workforce?

How to Make a Brand 'Stick': The Heinz Ketchup Conundrum

by Laura Turbay


Behavioral science helps illuminate why some brands are stickier than others.

Behavioral Segmentation: A New Approach to Defining your Customers

by Laura Turbay


What is behavioral segmentation and how can it help companies better understand consumer motivation and behavior?

Turning Awareness into Action: The Future of the Sustainability Landscape

by David Thomson


How can companies create sustainability initiatives that go beyond awareness to drive behavior change?

A Psychological Approach to Journey Mapping

by Ian Roberts, Kelly Peters


What is psychological journey mapping, and how can it help you better understand customer decisions?

Five Behavioral Strategies to Shift from Reactive to Preventative Health

by Leigh Christopher, Ada Lê


Drawing on insights from behavioral science, we provide 5 strategies to help us shift from reactive to preventative health practices.

Six Proven Ways to Deliver Better Financial Advice

by Laura Turbay


How advisors can deliver financial advice that overcomes client biases, and delivers better financial outcomes

The Perils and Promises of Wearables from a Behavioral Perspective

by Kelly Peters


Do wearables really work to help us make positive behavior changes?

How the Defaults Used to Drive Binge Viewing are Saving Lives

by BEworks


Defaults are all around us - from Netflix to Amazon. They can also be used to in healthcare, to prevent health problems and to improve treatment success.

How Behavioral Biases Influence the Housing Market

by Michelle Hilscher, David R. Lewis, Nathaniel Barr


Buying a house is one of the largest financial decisions people make, and like other financial decisions, is not immune from psychological biases.

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