Our Team

Ada Lê, PhD

Vice President, Strategy

Ada is a seasoned expert in behaviour change. She uses an understanding of the human mind to solve complex organizational challenges and to bring a different way of thinking. At BEworks, Ada works with Fortune 1000s on innovation, market demand, consumer adoption, and communication strategies. Ada oversees engagements primarily in healthcare, but also touches on the financial services and retail sectors. Her broad sector expertise and strategic oversight gives her a unique perspective into how organizations can more deeply and accurately understand consumer needs. 

Ada is an award-winning researcher who has published in top-tier scientific journals. She holds a Ph.D. in Cognitive Neuroscience from the University of Toronto and was previously a postdoctoral research fellow at York University. Looking into the mechanisms that drive behavior change, she has adopted a wide range of research methods throughout her career, from neuroimaging to motion tracking. Prior to joining BEworks, Ada was a MITACs research fellow at Cisco Systems Canada. At BEworks, Ada now brings her expertise on the integration of research methods to help companies and organizations solve real-world challenges all over the world.  

Ada's Featured Events

Future of Pharma Marketing Summit

2022-09-15

It is no secret that in order to market well to your audience, you need to understand their mindset. Marketing is psychology.

The Next Frontier of Healthcare

2021-07-06 | 12-1pm

It has been decades since e-commerce transformed the retail industry, yet patient health has scarcely moved to embrace the technologies that portend to improve everyone’s health span and longevity.

Code blue! Can behavioral science resuscitate our failing healthcare

2022-10-18 | 12:30 pm to 1:30 pm

How do we fully put humans at the center of healthcare? Over the last 3 years, the pandemic has shown how truly broken our healthcare system is. But more than ever, patients and healthcare providers alike are ready for change.

BEworks Summit 2021

2021-10-05 | 11-3pm

Around the globe, organizations are at an inflection point: whether evaluating business direction, rethinking how to engage the workforce, or looking for new ways to meet consumer or citizen needs. 

  • Ada Lê, PhDVice President, Strategy

    Ada Lê, PhD

    Ada Lê, PhDVice President, Strategy

  • Shannon O'Malley, PhDHead of Client Experience

    Shannon O'Malley, PhD

    Shannon O'Malley, PhDHead of Client Experience

  • Wardah MalikChief Executive Officer

    Wardah Malik

    Wardah MalikChief Executive Officer

  • Prof. Dan Ariely, PhDCo-Founder & Chief Behavioral Scientist

    Prof. Dan Ariely, PhD

    Prof. Dan Ariely, PhDCo-Founder & Chief Behavioral Scientist

  • Nina Mazar, PhD Co-Founder & Chief Scientific Advisor

    Nina Mazar, PhD

    Nina Mazar, PhD Co-Founder & Chief Scientific Advisor

  • David Pizarro, PhD Chief Science Officer

    David Pizarro, PhD

    David Pizarro, PhD Chief Science Officer

  • David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute

    David R. Lewis, MBA, CFA, PhD

    David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute

  • Nathaniel Barr, PhD Senior Innovation Advisor

    Nathaniel Barr, PhD

    Nathaniel Barr, PhD Senior Innovation Advisor

  • Michelle Hilscher, PhDVice President, Strategy

    Michelle Hilscher, PhD

    Michelle Hilscher, PhDVice President, Strategy

  • Sean Donnelly Senior Vice President Client Strategy

    Sean Donnelly

    Sean Donnelly Senior Vice President Client Strategy

  • David Thomson, PhDVice President, Strategy

    David Thomson, PhD

    David Thomson, PhDVice President, Strategy

  • Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President Finance & Operations

    Keegan Varella MBA, MSc. Fin, CPA, CMA

    Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President Finance & Operations

  • Kazunaga Matsuki, PhD Regional Director, Japan

    Kazunaga Matsuki, PhD

    Kazunaga Matsuki, PhD Regional Director, Japan

  • Adalberto Palma Executive Advisor, LATAM

    Adalberto Palma

    Adalberto Palma Executive Advisor, LATAM

  • Juan Camilo Salcedo, PhDRegional Director, LATAM

    Juan Camilo Salcedo, PhD

    Juan Camilo Salcedo, PhDRegional Director, LATAM

  • Miles Atwell, MBA Director, Operations, HR, Strategy

    Miles Atwell, MBA

    Miles Atwell, MBA Director, Operations, HR, Strategy

  • Angela Cooper, PhDSenior Strategist

    Angela Cooper, PhD

    Angela Cooper, PhDSenior Strategist

  • Shelbie Sutherland, PhDSenior Strategist

    Shelbie Sutherland, PhD

    Shelbie Sutherland, PhDSenior Strategist

  • Pierre-Jean Malé, PhDSenior Strategist

    Pierre-Jean Malé, PhD

    Pierre-Jean Malé, PhDSenior Strategist

  • Sarah M. Carpentier, PhDSenior Strategist

    Sarah M. Carpentier, PhD

    Sarah M. Carpentier, PhDSenior Strategist

  • Erick Roat, PhDAdvisor

    Erick Roat, PhD

    Erick Roat, PhDAdvisor

  • Mona Zhu, PhDAssociate

    Mona Zhu, PhD

    Mona Zhu, PhDAssociate

  • Julia Van de Vondervoot, PhDAssociate

    Julia Van de Vondervoot, PhD

    Julia Van de Vondervoot, PhDAssociate

  • Matthias Berkes, PhDAssociate

    Matthias Berkes, PhD

    Matthias Berkes, PhDAssociate

  • Youval Aberman, PhDAssociate

    Youval Aberman, PhD

    Youval Aberman, PhDAssociate

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