Ada is a seasoned expert in behaviour change. She uses an understanding of the human mind to solve complex organizational challenges and to bring a different way of thinking. At BEworks, Ada works with Fortune 1000s on innovation, market demand, consumer adoption, and communication strategies. Ada oversees engagements primarily in healthcare, but also touches on the financial services and retail sectors. Her broad sector expertise and strategic oversight gives her a unique perspective into how organizations can more deeply and accurately understand consumer needs.
Ada is an award-winning researcher who has published in top-tier scientific journals. She holds a Ph.D. in Cognitive Neuroscience from the University of Toronto and was previously a postdoctoral research fellow at York University. Looking into the mechanisms that drive behavior change, she has adopted a wide range of research methods throughout her career, from neuroimaging to motion tracking. Prior to joining BEworks, Ada was a MITACs research fellow at Cisco Systems Canada. At BEworks, Ada now brings her expertise on the integration of research methods to help companies and organizations solve real-world challenges all over the world.