Our Team

Ada Le, PhD

Vice President, Strategy

Ada is a seasoned expert in behaviour change, with a specialization in health and wellness. She uses an understanding of the human mind to solve complex health system challenges and to bring a different way of thinking. At BEworks, Ada works with pharma, med/bio tech, public health, and consumer wellness companies on developing customer adoption and communication strategies. Her broad sector expertise and strategic oversight gives her a unique perspective into how health organizations can more deeply and accurately understand consumer needs.

Ada is an award-winning researcher who has published in top-tier scientific journals. She holds a Ph.D. in Cognitive Neuroscience from the University of Toronto and was previously a postdoctoral research fellow at York University. Looking into the mechanisms that drive physical behavior change, she has adopted a wide range of research methods throughout her career, from neuroimaging to motion tracking. Prior to joining BEworks, Ada was a MITACs research fellow at Cisco Systems Canada. At BEworks, Ada now brings her expertise on the integration of research approaches to help companies and organizations solve health challenges all over the world.

What is a big idea or question Ada has been thinking about?

How can we encourage people in our society to engage in healthier behaviors? How can we better enable the healthcare system to become more human-centric in its treatment of patients and healthcare providers? How can new AI technologies enhance the healthcare system's ability to provide better care?

FEATURING ADA

  • 5 behavioral Strategies to Shift from Reactive to Preventative Health
  • VIDEO Get to know Dr. Ada Lê, BEworks Vice President of Strategy
  • Ada Le and Mousumi Sannigrahi on behavioural science in healthcare
  • VIDEO Webinar: The Next Frontier of Healthcare
  • Loneliness On The Rise: How It is Affecting The Workplace

Ada's Featured Events

BEworks Summit 2021

2021-10-05 | 11-3pm

Around the globe, organizations are at an inflection point: whether evaluating business direction, rethinking how to engage the workforce, or looking for new ways to meet consumer or citizen needs. 

The Next Frontier of Healthcare

2021-07-06 | 12-1pm

It has been decades since e-commerce transformed the retail industry, yet patient health has scarcely moved to embrace the technologies that portend to improve everyone’s health span and longevity.

Future of Pharma Marketing Summit

2022-09-15 | 12-1pm

It is no secret that in order to market well to your audience, you need to understand their mindset. Marketing is psychology.

Code blue! Can behavioral science resuscitate our failing healthcare

2022-10-18 | 12:30 pm to 1:30 pm

How do we fully put humans at the center of healthcare? Over the last 3 years, the pandemic has shown how truly broken our healthcare system is. But more than ever, patients and healthcare providers alike are ready for change.

Webinar - How can workplaces better encourage social connection and belonging?

2023-04-27 | 11:30-12pm

We'll discuss the science behind loneliness and how behavioral design can help us build better workplaces. To combat this, we need to do more than simply increase face-to-face interactions. We need to design a future of work that supports deep, meaningful human connections.

  • Ada Le, PhDVice President, Strategy

    Ada Le, PhD

    Ada Le, PhDVice President, Strategy

  • Shannon O'Malley, PhDBehavioral Science Consultant

    Shannon O'Malley, PhD

    Shannon O'Malley, PhDBehavioral Science Consultant

  • Wardah MalikChief Executive Officer

    Wardah Malik

    Wardah MalikChief Executive Officer

  • Nina Mazar, PhD Co-Founder & Chief Scientific Advisor

    Nina Mazar, PhD

    Nina Mazar, PhD Co-Founder & Chief Scientific Advisor

  • David Pizarro, PhD Chief Science Officer

    David Pizarro, PhD

    David Pizarro, PhD Chief Science Officer

  • David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute

    David R. Lewis, MBA, CFA, PhD

    David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute

  • Nathaniel Barr, PhD Senior Innovation Advisor

    Nathaniel Barr, PhD

    Nathaniel Barr, PhD Senior Innovation Advisor

  • Michelle Hilscher, PhDVice President, Strategy

    Michelle Hilscher, PhD

    Michelle Hilscher, PhDVice President, Strategy

  • Sean Donnelly Senior Vice President, Client Strategy

    Sean Donnelly

    Sean Donnelly Senior Vice President, Client Strategy

  • David Thomson, PhDVice President, Strategy

    David Thomson, PhD

    David Thomson, PhDVice President, Strategy

  • Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President, Finance & Operations

    Keegan Varella MBA, MSc. Fin, CPA, CMA

    Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President, Finance & Operations

  • Adalberto Palma Executive Advisor, LATAM

    Adalberto Palma

    Adalberto Palma Executive Advisor, LATAM

  • Juan Camilo Salcedo, PhDRegional Director, LATAM

    Juan Camilo Salcedo, PhD

    Juan Camilo Salcedo, PhDRegional Director, LATAM

  • Miles Atwell, MBA Director, Operations, HR, Strategy

    Miles Atwell, MBA

    Miles Atwell, MBA Director, Operations, HR, Strategy

  • Angela Cooper, PhDSenior Strategist

    Angela Cooper, PhD

    Angela Cooper, PhDSenior Strategist

  • Shelbie Sutherland, PhDBehavioral Science Consultant

    Shelbie Sutherland, PhD

    Shelbie Sutherland, PhDBehavioral Science Consultant

  • Pierre-Jean Malé, PhDSenior Strategist

    Pierre-Jean Malé, PhD

    Pierre-Jean Malé, PhDSenior Strategist

  • Erick Roat, PhDAdvisor

    Erick Roat, PhD

    Erick Roat, PhDAdvisor

  • Mona Zhu, PhDAssociate

    Mona Zhu, PhD

    Mona Zhu, PhDAssociate

  • Julia Van de Vondervoot, PhDBehavioral Science Consultant

    Julia Van de Vondervoot, PhD

    Julia Van de Vondervoot, PhDBehavioral Science Consultant

  • Youval Aberman, PhDBehavioral Science Consultant

    Youval Aberman, PhD

    Youval Aberman, PhDBehavioral Science Consultant

  • Fernando Heffner, BA Senior Graphic Designer

    Fernando Heffner, BA

    Fernando Heffner, BA Senior Graphic Designer

  • Jovana Todorovic, BFA Graphic Designer

    Jovana Todorovic, BFA

    Jovana Todorovic, BFA Graphic Designer

  • Aldo Martinez, BA Business Analyst 

    Aldo Martinez, BA

    Aldo Martinez, BA Business Analyst 

  • Duminda Tennakoon Finance Manager

    Duminda Tennakoon

    Duminda Tennakoon Finance Manager

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