For over a decade, Wardah has been committed to helping leaders develop innovative solutions in health, wealth, sustainability, and organizational behavior using insights and applications grounded in the science of human behavior. Wardah joined BEworks as one of the founding members in 2012 and has since guided its global application of behavioral economics across a host of complex business and societal challenges.
Wardah has been focused on charting a new path for behavioral science at the intersection of technology and creativity. She believes every new strategy should start with the science of behavior change at its core as it is a critical aspect of delivering on a client’s biggest ambitions. BEworks has since been involved in projects shaping AI algorithms in various sectors, tackling demotivation and burnout in the workplace, and building new behavioral units for organizations around the world.