Our Team

Nina Mazar, PhD

Co-Founder & Chief Scientific Advisor

A behavioral scientist, Nina has been named as one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by the business education website Poets&Quants in 2014. With her focus on behavioral economics, Nina investigates consumer behavior and how it deviates from standard economic assumptions. In addition, she studies moral decision-making and its implications for policy. Her research topics range from irrational attraction to free products, the paradoxes of green behavior to temptations to be dishonest. Nina was nominated for the SSHRC Aurora Prize for “Outstanding New Researcher,” and she is the recipient of several teaching and research awards, including the Rotman Dean’s Award for Excellence in Research and the William F. O’Dell Award of AMA’s Journal of Marketing Research (for having made the most significant, long-term contribution to marketing theory, methodology, and/or practice with her 2008 JMR paper on Dishonesty). 

Nina has published her research in leading academic journals like the Journal of Marketing Research, Psychological Sciences, Review of Economic Studies, and the Proceedings of the National Academy of Sciences. Popular accounts of her work have appeared among others on NPR, BBC, in the New York Times, Financial Times, Wired, and her research has been featured in Harvard Business Review’s Breakthrough Ideas. Nina is a Professor of Marketing at Questrom School of Business, Boston University; specialization in marketing, behavioral economics, and economic policy; she has a doctorate in Business Administration, from Johannes Gutenberg-University. 

Featuring Nina

  • VIDEO Webinar: Improving Credit Card Debt Management Among higher Risk (subprime) customers, by Dr. Nina Mažar
  • Habit Weekly Award in the best book category
  • 2023 Financial Times Responsible Business Education Award
  • Thinkers50 Radar Class of 2023
  • Ada Le, PhDVice President, Strategy

    Ada Le, PhD

    Ada Le, PhDVice President, Strategy

  • Shannon O'Malley, PhDBehavioral Science Consultant

    Shannon O'Malley, PhD

    Shannon O'Malley, PhDBehavioral Science Consultant

  • Wardah MalikChief Executive Officer

    Wardah Malik

    Wardah MalikChief Executive Officer

  • Nina Mazar, PhD Co-Founder & Chief Scientific Advisor

    Nina Mazar, PhD

    Nina Mazar, PhD Co-Founder & Chief Scientific Advisor

  • David Pizarro, PhD Chief Science Officer

    David Pizarro, PhD

    David Pizarro, PhD Chief Science Officer

  • David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute

    David R. Lewis, MBA, CFA, PhD

    David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute

  • Nathaniel Barr, PhD Senior Innovation Advisor

    Nathaniel Barr, PhD

    Nathaniel Barr, PhD Senior Innovation Advisor

  • Michelle Hilscher, PhDVice President, Strategy

    Michelle Hilscher, PhD

    Michelle Hilscher, PhDVice President, Strategy

  • Sean Donnelly Senior Vice President, Client Strategy

    Sean Donnelly

    Sean Donnelly Senior Vice President, Client Strategy

  • David Thomson, PhDVice President, Strategy

    David Thomson, PhD

    David Thomson, PhDVice President, Strategy

  • Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President, Finance & Operations

    Keegan Varella MBA, MSc. Fin, CPA, CMA

    Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President, Finance & Operations

  • Adalberto Palma Executive Advisor, LATAM

    Adalberto Palma

    Adalberto Palma Executive Advisor, LATAM

  • Juan Camilo Salcedo, PhDRegional Director, LATAM

    Juan Camilo Salcedo, PhD

    Juan Camilo Salcedo, PhDRegional Director, LATAM

  • Miles Atwell, MBA Director, Operations, HR, Strategy

    Miles Atwell, MBA

    Miles Atwell, MBA Director, Operations, HR, Strategy

  • Angela Cooper, PhDSenior Strategist

    Angela Cooper, PhD

    Angela Cooper, PhDSenior Strategist

  • Shelbie Sutherland, PhDBehavioral Science Consultant

    Shelbie Sutherland, PhD

    Shelbie Sutherland, PhDBehavioral Science Consultant

  • Pierre-Jean Malé, PhDSenior Strategist

    Pierre-Jean Malé, PhD

    Pierre-Jean Malé, PhDSenior Strategist

  • Erick Roat, PhDAdvisor

    Erick Roat, PhD

    Erick Roat, PhDAdvisor

  • Mona Zhu, PhDAssociate

    Mona Zhu, PhD

    Mona Zhu, PhDAssociate

  • Julia Van de Vondervoot, PhDBehavioral Science Consultant

    Julia Van de Vondervoot, PhD

    Julia Van de Vondervoot, PhDBehavioral Science Consultant

  • Youval Aberman, PhDBehavioral Science Consultant

    Youval Aberman, PhD

    Youval Aberman, PhDBehavioral Science Consultant

  • Fernando Heffner, BA Senior Graphic Designer

    Fernando Heffner, BA

    Fernando Heffner, BA Senior Graphic Designer

  • Jovana Todorovic, BFA Graphic Designer

    Jovana Todorovic, BFA

    Jovana Todorovic, BFA Graphic Designer

  • Aldo Martinez, BA Business Analyst 

    Aldo Martinez, BA

    Aldo Martinez, BA Business Analyst 

  • Duminda Tennakoon Finance Manager

    Duminda Tennakoon

    Duminda Tennakoon Finance Manager

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