Our Team

Jovana Todorovic, BFA

Graphic Designer

With over ten years of expertise in the fields of art and design, Jovana transforms imaginative concepts into tangible realities through the use of empathetic, behavior-focused design strategies. Drawing upon her fine arts background, her work blends aesthetics with purposeful design that prioritizes impact. At BEworks, Jovana crafts unique products that are custom-fit to each client project through a methodical process aimed at fulfilling the clients' objectives. This process, in collaboration with the design team and behavioral scientists, entails defining the problem, identifying its behavioral obstacles, generating ideas through brainstorming, developing prototypes, and gathering feedback through testing. By understanding the motivations behind human actions, Jovana is able to create refined prototypes, brand identities, and solutions that are intentionally designed to drive specific behavioral outcomes.

Together with her co-designer Fernando, Jovana has successfully rebranded BEworks from the ground up, constructing a comprehensive visual library and new identity that distinguishes the company from its competitors. The new brand has garnered widespread praise from both existing and new clients, serving as a testament to the exceptional nature of BEworks as a whole.

What is Jovana's dream project?

In my free time I enjoy hand-coloring and restoring historical images. My dream project is to design a tool that would on the rapidly evolving AI technology to simplify the process of image and video restoration, making it accessible to a wider audience. This would offer a deeper understanding of our historical past, foster a heightened appreciation for history, and revive memories of individuals who have since passed away.

  • Ada Le, PhDVice President, Strategy

    Ada Le, PhD

    Ada Le, PhDVice President, Strategy

  • Shannon O'Malley, PhDBehavioral Science Consultant

    Shannon O'Malley, PhD

    Shannon O'Malley, PhDBehavioral Science Consultant

  • Wardah MalikChief Executive Officer

    Wardah Malik

    Wardah MalikChief Executive Officer

  • Nina Mazar, PhD Co-Founder & Chief Scientific Advisor

    Nina Mazar, PhD

    Nina Mazar, PhD Co-Founder & Chief Scientific Advisor

  • David Pizarro, PhD Chief Science Officer

    David Pizarro, PhD

    David Pizarro, PhD Chief Science Officer

  • David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute

    David R. Lewis, MBA, CFA, PhD

    David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute

  • Nathaniel Barr, PhD Senior Innovation Advisor

    Nathaniel Barr, PhD

    Nathaniel Barr, PhD Senior Innovation Advisor

  • Michelle Hilscher, PhDVice President, Strategy

    Michelle Hilscher, PhD

    Michelle Hilscher, PhDVice President, Strategy

  • Sean Donnelly Senior Vice President, Client Strategy

    Sean Donnelly

    Sean Donnelly Senior Vice President, Client Strategy

  • David Thomson, PhDVice President, Strategy

    David Thomson, PhD

    David Thomson, PhDVice President, Strategy

  • Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President, Finance & Operations

    Keegan Varella MBA, MSc. Fin, CPA, CMA

    Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President, Finance & Operations

  • Adalberto Palma Executive Advisor, LATAM

    Adalberto Palma

    Adalberto Palma Executive Advisor, LATAM

  • Juan Camilo Salcedo, PhDRegional Director, LATAM

    Juan Camilo Salcedo, PhD

    Juan Camilo Salcedo, PhDRegional Director, LATAM

  • Miles Atwell, MBA Director, Operations, HR, Strategy

    Miles Atwell, MBA

    Miles Atwell, MBA Director, Operations, HR, Strategy

  • Angela Cooper, PhDSenior Strategist

    Angela Cooper, PhD

    Angela Cooper, PhDSenior Strategist

  • Shelbie Sutherland, PhDBehavioral Science Consultant

    Shelbie Sutherland, PhD

    Shelbie Sutherland, PhDBehavioral Science Consultant

  • Pierre-Jean Malé, PhDSenior Strategist

    Pierre-Jean Malé, PhD

    Pierre-Jean Malé, PhDSenior Strategist

  • Erick Roat, PhDAdvisor

    Erick Roat, PhD

    Erick Roat, PhDAdvisor

  • Mona Zhu, PhDAssociate

    Mona Zhu, PhD

    Mona Zhu, PhDAssociate

  • Julia Van de Vondervoot, PhDBehavioral Science Consultant

    Julia Van de Vondervoot, PhD

    Julia Van de Vondervoot, PhDBehavioral Science Consultant

  • Youval Aberman, PhDBehavioral Science Consultant

    Youval Aberman, PhD

    Youval Aberman, PhDBehavioral Science Consultant

  • Fernando Heffner, BA Senior Graphic Designer

    Fernando Heffner, BA

    Fernando Heffner, BA Senior Graphic Designer

  • Jovana Todorovic, BFA Graphic Designer

    Jovana Todorovic, BFA

    Jovana Todorovic, BFA Graphic Designer

  • Aldo Martinez, BA Business Analyst 

    Aldo Martinez, BA

    Aldo Martinez, BA Business Analyst 

  • Duminda Tennakoon Finance Manager

    Duminda Tennakoon

    Duminda Tennakoon Finance Manager

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