Regional Director, LATAM
As Regional Director for LATAM, Juan oversees all business development and client relationships from Mexico to Chile. He is also actively involved in all project execution and deliverables for our clients in Latin America, and occasionally provides support in projects outside the region. At BEWorks, he also co-developed a data-driven work-from-home diagnostic tool based on behavioral research.
Juan’s diverse professional background, which includes experience with advertising in Colombia, as well as logistics consulting in China, gives him a unique multicultural perspective and insight on how behavioral principles can be applied to tackle similar challenges in different contexts. Juan holds a bachelor’s degree in Business Administration from Bryant University, and a PhD in experimental social psychology from the Universidad de los Andes. The overarching theme of his research centers on how people's behaviours act as signals of underlying traits and how these are interpreted to drive or hinder collaboration. He has published research on how investor signaling can inadvertently lead to market bubbles, and how third-party punishing can have an impact on reputation.
Juan is currently training for his first marathon, enjoys spending quality time with his family and cooking for friends.
What is one thing that excites you about the future?
The growing adoption of smartphones in Latin America has opened the opportunity for massive financial and health inclusion. Those who were left out of these services can now greatly benefit from these wonderful new digital avenues for inclusion. Now that the technology has been developed, it us up to us as experts in behavior, to improve human-digital platform interactions and help people take full advantage of these opportunities.
Ada Le, PhDVice President, Strategy
Ada Le, PhDVice President, Strategy
Shannon O'Malley, PhDHead of Client Experience
Shannon O'Malley, PhDHead of Client Experience
Wardah MalikChief Executive Officer
Wardah MalikChief Executive Officer
Prof. Dan Ariely, PhDCo-Founder & Chief Behavioral Scientist
Prof. Dan Ariely, PhDCo-Founder & Chief Behavioral Scientist
Nina Mazar, PhD Co-Founder & Chief Scientific Advisor
Nina Mazar, PhD Co-Founder & Chief Scientific Advisor
David Pizarro, PhD Chief Science Officer
David Pizarro, PhD Chief Science Officer
David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute
David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute
Nathaniel Barr, PhD Senior Innovation Advisor
Nathaniel Barr, PhD Senior Innovation Advisor
Michelle Hilscher, PhDVice President, Strategy
Michelle Hilscher, PhDVice President, Strategy
Sean Donnelly Senior Vice President Client Strategy
Sean Donnelly Senior Vice President Client Strategy
David Thomson, PhDVice President, Strategy
David Thomson, PhDVice President, Strategy
Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President Finance & Operations
Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President Finance & Operations
Kazunaga Matsuki, PhD Regional Director, Japan
Kazunaga Matsuki, PhD Regional Director, Japan
Adalberto Palma Executive Advisor, LATAM
Adalberto Palma Executive Advisor, LATAM
Juan Camilo Salcedo, PhDRegional Director, LATAM
Juan Camilo Salcedo, PhDRegional Director, LATAM
Miles Atwell, MBA Director, Operations, HR, Strategy
Miles Atwell, MBA Director, Operations, HR, Strategy
Angela Cooper, PhDSenior Strategist
Angela Cooper, PhDSenior Strategist
Shelbie Sutherland, PhDSenior Strategist
Shelbie Sutherland, PhDSenior Strategist
Pierre-Jean Malé, PhDSenior Strategist
Pierre-Jean Malé, PhDSenior Strategist
Sarah M. Carpentier, PhDSenior Strategist
Sarah M. Carpentier, PhDSenior Strategist
Erick Roat, PhDAdvisor
Erick Roat, PhDAdvisor
Mona Zhu, PhDAssociate
Mona Zhu, PhDAssociate
Julia Van de Vondervoot, PhDAssociate
Julia Van de Vondervoot, PhDAssociate
Matthias Berkes, PhDAssociate
Matthias Berkes, PhDAssociate
Youval Aberman, PhDAssociate
Youval Aberman, PhDAssociate
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