Julia is an Associate at BEworks with experience diagnosing the psychological and behavioural barriers facing customers, healthcare providers, students, and the community more generally. She uses evidence-based insights to address these barriers and motivate behavior change across domains, with a focus on healthcare and financial well-being. Julia is especially interested in challenges that require shifting norms of behavior over time and interventions that target people with different underlying motivations.

Prior to joining BEworks, Julia completed a PhD in Development Psychology at the University of British Columbia and a Postdoctoral Fellowship at the University of Waterloo. Her research explored the biases and heuristics that shape social and moral judgments across the lifespan, and the role of emotions in decision-making. Julia's graduate studies were supported by the Social Sciences and Humanities Research Council of Canada, and her work has appeared in peer-reviewed developmental, cognitive, and social psychology research journals. Julia's dog, Bixby, is also a valuable member of the BEworks team.

What is Julia's dream project/challenge she'd love to work on?

Julia's dream project would be using behavioural science to motivate other-oriented behaviors, such as increased charitable giving or environmental protection on behalf of future generations.