Despite being the 6th largest investor in longevity advancements globally, the 2019 Fraser Institute Study found that Canada is lagging behind in innovation.
Kelly Peters, CEO and Co-Founder, BEworks and David Lewis, President of Research Institute, BEworks weigh in on how traditional ways of analyzing the market, using simplistic age-based demographic segmentation, are holding us back from “seeing the light”.
Read about why we believe that traditional market analysis, like demographic segmentation, is outdated, biased, and frankly, mis-informed.
Can you guess which paint color will increase the value of a home for sale down to the exact room in the house?
Our team of behavioral scientists worked with Zillow‘s Behavioral Science team to get the answer. This color could increase the value of a home by almost $5,000.
Our work with Zillow is a great example of the power of curiosity and science coming together to leave intuition at the door. Uncover the hidden forces that influence decisions at your company. What questions are being left unanswered in your field?
Read more about our work in the latest article by Fast Company.
Advertising and Marketing veteran, Sean Donnelly to drive the next stage of growth at BEworks.
BEworks, the world’s first and foremost consulting firm dedicated to the application of Behavioral Economics to real-world challenges, has strengthened its team with the appointment of Sean Donnelly as Vice President of Growth.