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April 13, 2022
Wardah Malik named CEO of BEworks

It is with mixed emotions that after a decade at BEworks, Kelly Peters, will be leaving to pursue a PhD in management science and advance her interest in blockchain technology. Kelly created BEworks as the first and largest commercial behavioral science consultancy and experimentation lab, as well as enabled the company to become a prominent member of the kyu Collective. We are grateful for her hard work and dedication over the past 10 years, and for the team of experts she helped assemble.

Today we announce the appointment of Wardah Malik, formerly chief marketing officer, as the new CEO of BEworks. She will be carrying the vision of the company forward in continuing and further developing the core applications of Behavioral Science.

Wardah joined BEworks as one of its founding members in 2012 and has played an important role in shaping it into the world’s leading behavioral change firm alongside Kelly. Her experience in business management and the application of behavioral economics to solve real-world problems has instilled in her the capabilities to guide the firm to new horizons.

March 24, 2022
Total cost reporting is coming

Total Cost Reporting is coming. When developing new statements, the financial services industry will need to comply with the regulations but, in doing so, should also consider the insights of behavioural economics to create new statements that lead to better outcomes for their clients.

BEworks research shows that fewer people have a financial advisor and listen to all of the advice (13.2%) than don’t have an advisor or have an advisor and completely ignore all of the advice (21.3%). Our research further shows that #trust is the single most crucial factor that affects whether people will seek and follow professional financial advice. Statements that are understandable and have more transparency on fees will contribute to increased trust and make it more likely that people will seek and follow #financial advice and thereby achieve better outcomes.

March 1, 2022
How Behavioral Science Can Boost the Effectiveness of New Product Launches

“Imagine you’ve just created a state-of-the-art product: a revolutionary baby car seat! One that has the potential to revolutionize a market. (Almost like you designed the iPhone in the 1970s when everyone else was still using payphones!).”

How do you sell this new product? Will parents be excited by this new technology or afraid of it?

Read article on Dr. Pierre-Jean G. Malé‘s (Sr. Associate, BEworks), research with babyark in the development of their new baby car seat

January 20, 2022
Ontario Securities Commission (OSC) announces new Commissioner appointments

We are pleased to announce the appointment of Dr. David Lewis, PhD, MBA, CFA, as one of the newly elected commissioners of the Ontario Securities Commission (OSC).

David Lewis is the President of the BEworks Research Institute where he conducts and publishes applied behavioral economics research on financial decision making. Previously, he was Assistant Professor of Retail Management at the Ted Rogers School of Business. He taught at the Lazaridis School of Business and Economics at Wilfrid Laurier University while completing his PhD. David has served as a C-level executive, board member, and board chair at firms including Scotiabank, UBS Financial Services, UBS Bank USA, and Barclays Wealth Management.
November 25, 2021
Can behavioural science help investors and advisors create better financial outcomes?

Social media, mobile trading, and increased DIY investing have created new opportunities but also new risks. This panel discussion at the OSC’s virtual annual conference, held on 23rd November, shares insights on how investing is changing, and considers the implications for industry, regulators, and investors.

November 25, 2021
Transforming the society using Behavioral Economics

In this interview with Alicia Salgado, Mexican journalist and host of the program Enfoque Noticias, Kelly Peters, CEO & Co-Founder, BEworks discusses how new tools based on the science of behavior change can add value to stakeholders and the powerful role that scientific thinking plays in the business world.

November 4, 2021
To Stop Food Waste, Pick a ‘Use-Up Day’

Trying to reduce food waste at home?

A large-scale study conducted by BEworks joint with Unilever Hellmann’s Canada showed that choosing one night a week to use up the food you have on hand can significantly reduce the amount of food you throw away.

October 22, 2021
Why don’t clients trust you enough to follow all your advice?

Would you like to increase how much your clients trust you and follow your advice?

BEworks and Manulife Investment Management partnered on a study to help financial advisors create better outcomes for clients.

In this article written by Wealth Professional Canada Magazine, Catherine Milum, Head of Wealth Sales at Manulife Investment Management, and Dr. David Lewis, President of BEworks Research Institute share some behaviorally informed advice to improve investor behavior.

October 13, 2021
The market share of investors in Mexico is incredibly low

The world of investing is complex and abstract for most people. We place our money in the hands of investment advisors or take on the task ourselves hoping our choices will lead to a better financial future, but our own decision-making biases can be costing us a richer future.

Learn about what investment institutions and advisors can do to prevent the common traps of investment biases from impacting their clients in the recent talk at AMIB by Kelly Peters, CEO and Co-Founder, BEworks.

September 20, 2021
Can Canada compete with some of the world’s largest economies?

Despite being the 6th largest investor in longevity advancements globally, the 2019 Fraser Institute Study found that Canada is lagging behind in innovation.

Kelly Peters, CEO and Co-Founder, BEworks and David Lewis, President of Research Institute, BEworks weigh in on how traditional ways of analyzing the market, using simplistic age-based demographic segmentation, are holding us back from “seeing the light”.

Read about why we believe that traditional market analysis, like demographic segmentation, is outdated, biased, and frankly, mis-informed.

August 3, 2021
Your home could be worth nearly $5,000 more if you make this one small tweak

Can you guess which paint color will increase the value of a home for sale down to the exact room in the house?

Our team of behavioral scientists worked with Zillow‘s Behavioral Science team to get the answer. This color could increase the value of a home by almost $5,000.

Our work with Zillow is a great example of the power of curiosity and science coming together to leave intuition at the door. Uncover the hidden forces that influence decisions at your company. What questions are being left unanswered in your field?

Read more about our work in the latest article by Fast Company.

June 29, 2021
New Addition to Leadership Team with the Appointment of Vice President of Growth

Advertising and Marketing veteran, Sean Donnelly to drive the next stage of growth at BEworks.

BEworks, the world’s first and foremost consulting firm dedicated to the application of Behavioral Economics to real-world challenges, has strengthened its team with the appointment of Sean Donnelly as Vice President of Growth.

June 17, 2021
Get a shot, have a beer. Does pay for poke work? 

Listen to Kelly Peters on CBC’s The current with Matt Galloway where she discusses the role of incentives like cash, scholarships, and lotteries on driving vaccine uptake. In her interview she highlights the research by BEworks to understand the drivers of vaccine hesitancy. Can incentives work on this group?

June 17, 2021
Real-World Behavioral Economics with Kelly Peters
This pandemic has required leaders to make swift and unprecedented changes. At BEworks, we have spent the past year developing psychologically informed and evidence-based strategies to support their efforts.

To help business leaders and policy makers, make better decisions, Kelly Peters, developed the BEworks Method, which is a proprietary framework for how to drive marketing, innovation, and organizational transformation. This is a powerful framework from Theory to Action.

In the latest episode of Habit Weekly, Kelly Peters, CEO and co-founder, BEworks shares her journey into behavioral economics, BEworks Method, challenges related to COVID-19, and much more.

June 9, 2021
Trust the science

BEworks experts argue that ‘de-biasing’ the hiring and promotion process is the single-most effective step businesses can take to start meeting their DEI ambitions.

June 1, 2021
The Cash and Kerry Podcast with Dr. Angela Cooper, Associate at BEworks

The average household throws out over $1,000 of food every year, and the tragic part is 60% of that food is edible. The research undertaken by Hellmann’s Unilever and BEworks tells us that people tend to think they already are less wasteful than the average person, and that the fact they compost their leftovers makes waste less problematic.

After studying over 900 families, they found some very simple solutions that reduced food waste by 30% — saving households at least $300 per year. Dr. Angela Cooper, PhD, Associate at BEworks, was invited on The Cash and Kerry Podcast with host Kerry Taylor to speak about ways to reduce food waste and share insights on the research undertaken.

June 1, 2021
D-BEnefits podcast with Dr. Michelle Hilscher, Ph.D. Vice President, BEworks

Dr. Michelle Hilscher, Ph.D. Vice President, BEworks was invited on David Emanuel’s podcast show D-BEnefits to talk about why behavioural economics is a gamechanger for the benefits industry, including how it can help to improve employee uptake and participation in benefits programs, and what it can mean for corporate culture more generally.


May 26, 2021
BEworks Strengthens Its Presence in Latin America with New Operations in Mexico
BEworks, the world’s first and foremost consulting team dedicated to the application of Behavioural Economics to real-world challenges, announced the launch of its highly anticipated opening in Mexico – further expanding its reach across Latin America.
May 14, 2021
Southern Ontario Behavioural Decision Research (SOBDR) Conference 2021

Each year, the Southern Ontario Behavioural Decision Research (SOBDR) Conference brings together researchers and academics from various disciplines across Ontario with an interest in the study of how people make judgments and decisions. They come from a number of disciplines including: Marketing, Psychology, Organizational Behaviour, Management, Accounting, Finance, and Economics.

This year, BEworks hosted the virtual SOBDR conference on Friday, May 14th, 2021. The conference featured a keynote presentation by Dr.  Nina Mazar Professor, Boston University, Co-director of The Susilo Institute for Ethics in the Global Economy and Co-founder & Chief Scientific Advisor, BEworks.

April 16, 2021
Behaviour Matters to Dan Ariely and Kelly Peters – Chatter that Matters Podcast

On Chatter that Matters, Dan and Kelly chat about why we make bad and irrational decisions, why others’ bad behaviour might encourage you. We also look at how has COVID has stripped us of our freedom and control. Dan and Kelly will provide you with coping mechanisms and strategies to reclaim your sense of control and make better financial, career, and life decisions while offering compelling advice for business and political leaders.

April 1, 2021
Partnership with Hellmann’s to reduce household food-waste

BEworks is proud to announce our partnership with Hellmann’s to reduce household food-waste. We launched new interventions to reconceptualize recipe’s into Flexipe’s. The first large-scale, longitudinal study on the challenge resulted in a 30% reduction on household food waste.

March 14, 2021
What she said – Vaccination Hesitations

Vaccinations for COVID-19 are ramping up, and while many of us can’t wait to get in line, 1/3 of Canadians are hesitant to get one. Kelly Peters, CEO and Co-founder of BEworks joins Candace Sampson on the show ‘What She Said’ – 1059 The Region, to discuss the vaccine showdown shaping up in our country, and how we can address concerns of those that believe they are not safe.

Time stamp: 21:47 – 31:32

March 8, 2021
HEALTH “Natural Is Better”: How the Naturalistic Fallacy Derails Public Health

‘Why vaccinate? Natural is better’.

As one of the most frequently cited reasons against getting the COVID-19 vaccine, the pro-nature argument isn’t new. But it is becoming increasingly dangerous.

In a new article published in Behavioral Scientist, Sofia Deleniv, Dan Ariely, and Kelly Peters dissect the history and origins of the naturalistic fallacy, the wider threat it poses to human progress and health, and what we can do about it.

February 28, 2021
680 News – Tackling Misinformation

Tackling Misinformation: Stuart McGinn, News Anchor, 680 News, speaks with psychology investigator and BEworks CEO Kelly Peters about the psychological roadblocks affecting pandemic recovery.

February 26, 2021
Radio-Canada – COVID-19 Vaccine Hesitancy: A Behavioral Lens on a Critical Problem

According to a recent report published by BEworks – “COVID-19 Vaccine Hesitancy: A Behavioral Lens on a Critical Problem”, demographic factors are not as good predictors of vaccination intentions as one might think!

During an interview with Radio Canada La Reveil, our Associate, Pierre-Jean Malé stated that the report identifies four traits that describe how people think and predict people’s intentions about vaccines. These traits are – Adherence to conspiracy theories, Scientific knowledge, Open-mindedness and Concerns about the vaccine.

February 19, 2021
980 CFPL News – New study looks at the psychology behind vaccine intention in Canada

A new study that was released this week found almost one-third of Canadians are on the fence when it comes to getting a COVID-19 vaccine while 9 per cent don’t intend to get vaccinated at all. The study commissioned by BEworks, a Canadian scientific think-tank.

Kelly Peters, co-founder of BEworks, joins Devon Peacock on the Morning Show to discuss.

February 18, 2021
Zoomer – Conspiracy Theorists Less Likely to Get Vaccinated

BEworks showed that belief in conspiracy theories played a factor, with “vaccine-opposed” people 429 percent more likely to believe conspiracy theories, while people who are on-the-fence were 163 percent more likely to believe conspiracy theories. “Understanding why people are hesitant (or object out-right) and then deploying scientifically-grounded solutions will be essential if we want to encourage Canadians to get vaccinated,” said lead investigator and BEworks CEO Kelly Peters.

February 17, 2021
Finanz Nachrichten – Canadian Scientific Think-tank, BEworks, Uncovers the Factors Predicting Vaccine Hesitancy in Canada

The study (COVID-19 Vaccine Hesitancy: A Behavioural Lens on a Critical Problem) shows that the way people think is significantly more predictive of their willingness to get vaccinated than their demographics alone.

February 17, 2021
newsfile – Canadian Scientific Think-tank, BEworks, Uncovers the Factors Predicting Vaccine Hesitancy in Canada

A ground-breaking study conducted by BEworks indicates that four cognitive factors are driving Canadians’ vaccine intentions.

February 16, 2021
Newstalk 1010 – Belief in Conspiracy Theory May Increase COVID-19 Vaccine Hesitancy

Belief in conspiracy theory may increase COVID-19 Vaccine Hesitancy! According to a study – COVID-19 Vaccine Hesitancy: A Behavioural Lens on a Critical Problem, conducted by BEworks understanding why people are hesitant and then deploying scientifically grounded solutions is essential if we want to encourage Canadians to get vaccinated.

Here is what Kelly Peters, Co-founder, and CEO, BEworks, had to say about the report on The Jamil Jivani Show.

Timestamp for Kelly’s interview is from 1:56 – 9:54

January 11, 2021
BEworks 2021 Choice Architecture Report Launch Event

There is no better time to go BEyond traditional notions of success and innovation, and aspire to be greater

Major transformations are driven by a growing consensus that an existing paradigm has ceased to function adequately. Most stakeholders agree we are at a major turning point. There is a significant opportunity to improve how we serve customer’s needs, how we motivate our teams with purpose, and how we empower leaders to drive with aspiration. But it is not enough to simply reject the status quo; rejecting one paradigm without simultaneously substituting it with another can be dangerous.

Behavioral science offers that new framework.

January 8, 2021
Sheridan awarded three COVID-19 research grants
January 6, 2021
The 2021 Southern Ontario Behavioural Decision Research (SOBDR) Conference

The Southern Ontario Behavioural Decision Research (SOBDR) Conference brings together researchers from Ontario universities (and beyond!) with an interest in the study of how people make judgments and decisions.

Registration and program details to come.

December 18, 2020
University of Calgary Researchers Launch 19 To Zero: United Against COVID-19 to Shift Public Beliefs and Behaviours

In partnership with Sheridan College, BEworks was awarded a Natural Sciences and Engineering Research Council of Canada (NSERC) grant, through the College and Community Innovation Program – Applied Research Rapid Response to COVID-19. The grant is designed to ‘Optimize Interventions to Combat COVID-19 Misinformation Online’. We will partner to apply our expertise in behavioural science to help devise and test interventions. We also have MediaSmarts, Canada’s Centre for Digital and Media Literacy, as a partner. Our academic collaborators Gordon Pennycook, Paul Seli, and David Rand, are amongst the world’s leading misinformation researchers and have published extensively on the causes of and solutions to misinformation.

December 14, 2020
Nudging Our Way to Consumer Loyalty

Can behavioral economics aid in our industry recovery?

Travel Health Insurance Association (THIA) News spoke to Kelly Peters, CEO of BEworks, to get her insights into how the insurance industry can influence smart consumer decisions when recovery begins.

November 19, 2020
Debiased Hiring Through Behavioural Science, Presented by Clarity Recruitment and BEworks

During the “Debiased Hiring Through Behavioural Science” webinar, the President of Clarity Recruitment Joe Diubaldo, will be speaking with Dhushan Thevarajah, the Chief Operating Officer at BEworks and Dr. Shelbie Sutherland, an associate at BEworks on various topics concerning diversity and inclusion including:

    Behavioural Economics and importance on diversity and inclusion pertaining to hiring;
    Examples of Issues concerning Diversity and Inclusion in hiring;
    The typical approaches to improve these issues (and their limitations);
    How to think about this challenge differently etc.

The purpose of this webinar is to better understand the challenges facing Diversity and Inclusion initiatives so that we can start to build better solutions moving forward.

November 18, 2020
Behavioural Insights to the Rescue: Helping Financial Advisors Manage Investors in Uncertain Times

It’s no secret that the world has changed. The pandemic has ravaged societies and economies, and financial companies are increasingly worried about the possibility of investors panicking and making poor decisions during the market-volatility that seems to be the new norm. Aware of the importance of understanding human psychology in these uncertain times, leading financial research firm Morningstar put behavioural economics center stage at its most recent investment conference.

November 11, 2020
Press Release: BEworks & Ontario Securities Commission (OSC)

Behavioural science thinktank BEworks and The Ontario Securities Commission celebrate joint success in identifying a strategy for protecting ageing investors.

October 15, 2020
Designing Better Technologies with BE

Kelly Peters’ keynote talk at BlockHack Global focused on the topic of consumer technology adoption. In many cases, developers and organizations build a solution anticipating droves of consumer interest, only to find that unanticipated barriers are curbing uptake rates.

In her talk, she provides an overview of BE for blockchain developers looking to overcome adoption challenges at the very outset of their conceptual stage. She shares some key behavioural insights that can be used to understand how people typically make decisions, and how they can apply these lessons to overcome the most common pitfalls facing adoption today.

September 29, 2020
Local Solutions to Global Challenges: Canadian Based Think-tank of Behavioral Scientists to Tackle COVID-19

In this report, we outline key questions and problems raised by the pandemic, highlight relevant research we and others are conducting, and outline preliminary thoughts on how we might work together to bring behavioural science to the fight against COVID-19.

September 23, 2020
How to Survive the Rollercoaster of Investing Behavior: Insights and Actions from Leaders in Behavioral Science

The COVID-19 pandemic has forced massive behavioral change for both investors and advisors alike. How can investment advisors maintain and build their relationships with their clients under these new conditions?

September 23, 2020
How to Survive the Rollercoaster of Investing Behavior: Insights and Actions for Advisiors from Leaders in Behavioral Science

BEworks co-founders renowned Behavioural Economics Professor Dan Ariely & Applied BE Pioneer, Kelly Peters, are hosted by Catherine Milum, Head of Wealth Sales at Manulife. Their discussion is focused on helping advisors understand investor behaviour amidst the pandemic and arm them with actionable insights to guide clients at this critical time.

Where: Manulife

September 17, 2020
Ask Ariely Columinist

In The Wall Street Journal

August 31, 2020
BE Conversations Series: Christina Bicchieri

In this conversation, Kelly and Cristina discuss how social norms and nudging norm behavior can be a powerful way to influence behavior during the pandemic. Cristina also discusses the interesting research she has been doing during the pandemic.

August 31, 2020
Analytic-thinking predicts hoax beliefs and helping behaviors in response to the COVID-19 pandemic

We examine a disposition—engagement in analytic-thinking—that might predict beliefs that the pandemic is a hoax and failures to change behavior in positive ways during that critical early period in March. Our results indicate that individuals less likely to engage effortful, deliberative, and reflective cognitive processes were more likely to believe the pandemic was a hoax and less likely to have recently engaged in social-distancing and hand-washing in March. We discuss possible implications of these results for understanding and addressing the COVID-19 pandemic.

August 31, 2020
The Star surveyed people about COVID-19 survey culture and had an expert interpret our results. In short: There’s a good chance we’re all asking the wrong questions

In this Toronto Star article, our colleague Juan Camilo Salcedo, PhD is interviewed about surveys that measure employee comfort with returning back to life as we know it, return to school, return to work, or return to live entertainment. Everyone has their measurement tools out in an attempt to understand what it is that will help introduce the psychological and physical comforts necessary to bring people back in some capacity.

August 24, 2020
Adapting to the New Normal: How Leaders can Leverage Behavioral Science to Improve Employee Wellbeing
August 20, 2020
Talk Money with Me Podcast: Will Payment Deferrals Hurt Canadians in the Long Run? with Kelley Keehn

The top six banks have deferred mortgage repayments at nearly double the rate of their U.S. counterparts, accounting for approximately 16% of their mortgage portfolios, which amounts to over $250 billion. Many people, driven by well-documented behavioural biases, fail to grasp the negative impact that this will have on their finances over the long-term, and instead treat the deferrals as a way to enjoy some extra cash for discretionary spending.

Host Kelley Keehn interviews David Lewis and Kelly Peters of BEworks, as they discuss necessary changes to discretionary spending so that consumers and banks can be prepared to resume payments when required.

August 19, 2020
What predicts work-from-home (WFH) success for employees?​

In this whitepaper in partnership with JUST Capital, we explore the challenges faced by organizational leaders as they look to traverse the complexities of the new WFH environments faced by their employees.

August 19, 2020
How Behavioral Science Can Help Companies and Workers Cope in a Crisis

Leaders today are in uncharted territory, seeking new toolsets and evidence-based approaches to make a meaningful difference on the well-being and productivity of employees.

This interview hosted by Martin Whittaker, CEO of JUST Capital, on Wednesday, features a candid discussion with Dan Ariely, and Kelly Peters, world leaders on behavioral science and co-founders of the world’s leading applied Behavioral Economics firm, BEworks.

August 10, 2020
Leadership 360: Troubling Times or Golden Age?

Speaking to the importance of scientific thinking and the biases all leaders should look to avoid as they navigate these new waters.

August 7, 2020
BE Conversations Series: Cass Sunstein

Risk, Liberty, and Scientific Thinking in the Time of COVID-19

In this conversation, Kelly and Cass discuss liberty in the context of public health, the role of scientific thinking in democracy, how people’s risk perceptions are shaped in response to mortality fears, and much more

July 28, 2020
BE Conversations Series: Dillip Soman

In this conversation, Kelly and Dilip discuss how behavioral science can inform COVID-19 responses, and how it is resulting in a focus on digital transformation for educators and organizations alike.

July 12, 2020
The Human Risk Podcast: Kelly Peters on Bringing Scientific Thinking to Business

How can we use creativity to solve complex business problems?

On the Human Risk Pocast, Kelly and Christian Hunt talk about how Kelly came to establish BEworks, the kinds of problems they help solve and how they deliver scientific solutions to the business community. We also explore the impact COVID is having on business and business models today.

July 7, 2020
Power of Data, Evidence & Scientific Thinking
July 6, 2020
BE Conversations Series: David Rand

In this conversation, Kelly and David discuss the importance of bridging the gap between theory and application in the behavioral sciences, misinformation and polarization in the context of a pandemic, and much more.

July 3, 2020
Driving Innovation

Watch this video as Kelly Peters, CEO and CoFounder at BEworks, shares an experiment about adult learners to show the challenge of driving innovation and reveals the steps to achieve it.

July 1, 2020
Identifying and Overcoming Barriers for Returning to Work Using Behavioral Science

Is my team ready to return to the office? What needs to be true for my employees to be comfortable returning to the workplace? How can I better understand the behavioral drivers of work-from-home productivity?

June 29, 2020
Millennials stand out as being more cautious about their personal finances during COVID-19

Equifax Canada collaborates with BEworks to analyze consumer behaviour.

June 29, 2020
BE Conversations Series: David Pizarro

In this conversation, Kelly and David discuss how we evaluate information, and how behavioral science, data collection, and experimentation are key to understanding the pandemic.

June 25, 2020
BE Conversations Series: Paul Bloom

In this conversation, Kelly and Paul discuss issues of empathy, scientific thinking, and motivation during a pandemic.

June 22, 2020
BE Conversations Series: Michael Norton

In this conversation, Kelly and Michael discuss rituals, routines, and behaviors in the face of a pandemic, some of the quirks of the way we do things, sometimes in very specific ways, and what that can tell us about human behavior.

June 18, 2020
BE Conversations Series: Dan Ariely

In this conversation, Kelly and Dan discuss how behavioral science can inform COVID-19 communication and polices, including the challenges created by uncertainty and risk perception.

June 16, 2020
Navigating the New Normal: Financial Behavior and the Scarcity Mindset

Live webinar hosted by Julie Kuzmic, Director of Consumer Advocacy at Equifax Canada. She will be joined by Michelle Hilscher, Director, Discovery & Behavioral Diagnostics at BEworks, as they provide actionable insights into the cognitive biases that may be playing a role in the credit trends underway.

Equifax and BEworks

June 15, 2020
BE Conversations Series: Nina Mazar

In this conversation, Kelly and Nina discuss the role of behavioral science in the face of a pandemic, covering productivity, well-being, ethics, and much more.

June 15, 2020
Salad vs Savings: People Make Distorted Decisions When Experiencing a Lack of Resources
June 12, 2020
Rotman Magazine Speaker Series: Behavioural Insights

Rotman Management Magazine Speaker Series

June 11, 2020
Colombia Dismantles Topics About the Role of People in Innovation (Spanish)

Talk at WOBI Bogota 2018.

Columbian publication, Retina.

June 8, 2020
BE Conversations Series: Barbara Kahn

In this conversation, Barbara speaks with Kelly Peters about how to define and measure customer loyalty, the factors that influence loyalty in the marketplace, the way COVID-19 is disrupting loyalty, the way consumers interact with companies, and much more.

June 4, 2020
BE Conversations Series: Jonathan Howard

In this conversation, Kelly and Jonathan discuss his experience working in the hospitals and treating COVID-19 patients, the biases that can influence medical diagnosis. They also discuss the appeal and challenges of pseudoscientific beliefs.

May 26, 2020
Behavioral Science: The Answer to Innovation?

Rotman Magazine

May 22, 2020
Wellbeing & Productivity During Work From Home

StartWell, A New Normal.

May 21, 2020
Closing the Gap: Money on the Mind

Sarah Bowen and Merle van den Akker interview Kelly Peters about the gap between behavioural science in academia and business.

May 19, 2020
Are we in control of our decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.

On TEDTalks

May 1, 2020
WOBI-Bogota: the Evolution of Behavioral Economics

How behavioural economic works? Kelly Peter has the answer: Science

On WOBI Bogota

April 13, 2020
The Future of Work, Reimagined
March 31, 2020
How Investors can Stay Rational in Irrational Times

Globe & Mail

March 30, 2020
Money on The Mind, Interview with Kelly Peters

Money On The Mind Website Blog

March 30, 2020
Running head: Analytic-thinking during the COVID-19 Pandemic

Analytic-Thinking Predicts Hoax Beliefs and Helping Behaviors in Response to the COVID-19 Pandemic.


March 30, 2020
How Managers Have to Adapt to Work From Home

‘No more water cooler conversations’: 5 ways managers can adapt to the work-from-home-force now, because it’ll be here for a while.

Business Insider

February 17, 2020
Learning to Love Your Future Self

Rituals, apps and other methods to help clients overcome an aversion to saving.

On Advisor’s Edge.

February 17, 2020
Using the Power of Ritual

Want to make your brand psychologically capturing? Try using the power of ritual.

Business Insider

January 20, 2020
Imagining the Next Decade of Behavioral Science
January 7, 2020
BE is not as simple as ABC
January 1, 2020
Tackling Complex Problems in Education with Behavioural Science

In this presentation, Kelly makes her case for the use of Behavioural Science as a way of approaching and tackling challenges and problems in education.

BlockChain Learning Group

October 1, 2019
Behavioral Science and the Consumer

WOBI Madrid

September 23, 2019
The Lemonade Ultimatum: Game Theory in a Gift Economy

This article marks Kelly Peter’s (CEO and Co-Founder) contribution to a series on behavioral scientists at Burning Man, the temporary society marked by the descent of tens of thousands to the Nevada desert for transformation.

Read more to learn about the nature of their experiment, what it suggests about the transformative potential of Burning Man, and the ways that science can transcend the laboratory.

Behavioral Scientist

September 1, 2019
Biennial of the Americas: Empathy

How Topo Chico Crossed the Border: Empathy is the Key to Marketing Success

August 22, 2019
The Psychology of Waiting in Line

in BBC

August 7, 2019
What is Behavioral Economics?: BigThink
July 4, 2019
How to Save Time and Money at the Grocery Store

Globe & Mail

June 28, 2019
Why You Should Hire a Behavioral Scientist

On Benefits Canada

June 17, 2019
Insurtech Colombia 2019

Behavioral economics applied to the insurance value chain.

June 15, 2019
The Most Dangerous and Misunderstood Threat to Humanity is the Human Mind
June 12, 2019
What Causes Investors to Make Bad Decisions

Manulife’s Investments Unplugged Podcast

June 6, 2019
Learning the benefits of behavioural science and experimentation

Lets see ourselves as scientists with Kelly Peters.

June 1, 2019
How does Behavioral Economics Work?

On Bloomberg

May 24, 2019
Why Risk Assessments Should Be at the Center of Client Relationships

On Advisor’s Edge

May 23, 2019
Upside of Down: Understanding Investor Behavior

David Lewis, Chief Client Officer, BEworks, explains what drives investor behaviour and why advice is the key to embedding your clients in your business.

On Manulife’s Podcast

May 23, 2019
How Behavioral Economics Can Help Advisors and Investors Meet Their Goals

On Financial Independence Hub

May 16, 2019
Manulife Partners with BEworks to Train Advisors in Behavioral Economics

The firm is preparing its advisors to deal with anxious clients.

On Investment Executive

March 18, 2019
Why We Think it’s Okay to Cheat and Steal (Sometimes): TED

Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s OK to cheat or steal (sometimes). Clever studies help make his point that we’re predictably irrational — and can be influenced in ways we can’t grasp.

On TEDTalks

February 25, 2019
When Tech Tools are Too Good, Clients May Suffer

On Advisor’s Edge

January 10, 2019
10 Questions on New Economic Language

On The Agenda at TVO

December 3, 2018
Interview with Dan Ariely on the 10th Anniversary of Predictably Irrational

The book Predictably Irrational was published in 2008. This special interview between Kelly Peters and Dan Ariely reflects their ten year friendship, covers Dan’s experiences with the book, and his views on how the field is evolving and continues to evolve. Dan brings his funny story-telling abilities to Kelly’s insightful questions to this lively discussion that will be of interest to people who are fans of Dan’s research as well as advanced practitioners curious about some of the more advanced topics of the field.

November 12, 2018
Think Like a Scientist to make Better Business Decisions

“Our intuition is beautiful and can give us tremendous insights, but we also need to recognize that it’s misguided.” Kelly Peters explains how her “irrational passion” for behavioral economics led her to co-found the first management consulting firm dedicated to bringing scientific thinking into business strategy, and how leaders can make smarter decisions by incorporating behavioral economics into their operations.

On SYPartners: Leading into the Unkown

November 8, 2018
A Conversation About Behavioral Economics with Kelly Peters (Italian)

Kelly Peters featured in Italian publication, Ninja Marketing, for her talk at WOBI Milan.

Italian publication, Ninja Marketing.

October 31, 2018
How to Modify Gender Policies with Science (Spanish)

On Forbes Mexico

October 25, 2018
Kelly Peters on Her Participation in WOBI (Spanish)

On Mexican radio show, WRadio

October 24, 2018
Behavioral Economics at Burning Man

In this episode, Kelly Peters and Michael Barbera discuss the three pillars to behavioral economics, credit risk, and applying behavioral science to business. Kelly Peters shares her experience and knowledge of financial decision-making that extends from the BE Works office in Toronto to the Nevada desert. Join Kelly and Michael on the first episode of season 4 to understand how intuition and guesswork could influence business decisions. Kelly Peters is the CEO and co-founder of BEworks. She is passionate about bringing scientific thinking to business strategy, marketing, and operations. Among the first to see the commercial potential of the Web in 1993, Kelly spent several years in the dot-com industry before focusing on financial services, where she spent 12 years leading complex innovation projects.

On Clicksuasion Podcast.

October 23, 2018
How to Rewire Your Brain to Be Better With Money

On The Star (Toronto).

October 22, 2018
The Agenda with Steve Paikin: Emotions and Economics

There’s a traditional idea in economics that people generally make rational decisions, but behavioural economics says that’s not true. Dan Ariely, a leading researcher in the field, explains the hidden forces the nudge people into action.

On TVO’s The Agenda.

October 10, 2018
This is How Scientific Thinking is Applied to the World of Business

Talk at WOBI Madrid.

On Spanish publication, ReasonWhy.

October 9, 2018
If You Introduce Psychology into Your Company’s Strategy, You Can Be Much More Effective (Spanish)

Talk at WOBI Madrid.

Spanish publication, El Confidencial.

October 9, 2018
The Power of Behavioral Science is its Ability to Predict Irrationality (Spanish)

Talk at WOBI Madrid.

On the Spanish publication, MarketingDirecto

September 27, 2018
Mutual-Fund Investors Still Aren’t Clear on How Much They Pay for Advice

BEworks with Investment Funds Institute of Canada (IFIC)

On Globe & Mail

September 20, 2018
Grocery Retailers Try New Bag of Tricks to Slow Sales Decline


September 19, 2018
BEworks Convenes World’s Leading Behavioral Scientists to Nudge Change and Innovation in the Financial Services Sector

BEworks Summit for Science

On News Wire

September 14, 2018
The Best Question to Ask Your Team is ‘How do you know?’

Bringing scientific thinking into the boardroom improves the quality of strategic decisions and helps in understanding people’s choices.

On Financial Post

September 6, 2018
Our Most Irrational Financial Habit? Cheaping Out on Retirement Saving

On Globe & Mail

August 27, 2018
Behavioral Science Consulting Firm BEworks Strengthens Senior Leadership Team and Opens Office in New York

BEworks opens office in New York and adds David Lewis, PhD, to senior leadership team

August 21, 2018
Corvex Connected Safety and BEworks Partner to Predict and Improve Worker Safety

White Paper demonstrates impact of behavioral science to empower workers

August 17, 2018
Why Advisors Should Stop Talking and Start Coaching

Tips from behavioural economics.

On Advisor’s Edge.

August 17, 2018
World’s Top Behavioral Economists Convene at Summit for Science in Financial Services to Challenge Conventional Thinking and Accelerate Innovation

Dan Ariely, George Loewenstein, Hal Hershfield, Nina Mažar and Kelly Peters will share cutting-edge scientific research to help bridge gap between academia and business.

July 23, 2018
We All Have the Potential to Have Scientific Thinking (Spanish)

Talk at WOBI Bogota 2018.

Columbian publication, Caracol.

June 16, 2018
IFIC Announces Behavioral Economics Research Initiative with BEworks

The Investment Funds Institute of Canada (IFIC) announced that it has retained behavioral economics consulting firm BEworks to undertake research that will help improve the disclosure practices of investment dealers, advisors and investment fund managers.

May 4, 2018
Spending Spree

Kelly Peters, behavioral scientist and CEO at BEworks, on Canadians’ growing debt loads.


April 10, 2018
BEworks’ Scientific Approach to Marketing Challenges
January 8, 2018
Resistance Is Futile: Embracing the Era of the Augmented Worker

On Behavioral Scientist

January 6, 2018
Investing Strategy Ought to be Idiosyncratic
December 7, 2017
Ontario Government Reiterates Commitment to Restrict Use of Financial Planning Titles

On The Insurance & Investment Journal

June 29, 2017
Think Turning Your Smartphone Off Means You’re Not Distracted? Think Again, Study Says

Presence of smartphones in the same room associated with decreased cognitive function.


June 6, 2017
Kyu Chief Executive Michael Birkin Discusses Ambitions for 3-Year-Old Agency Collective

On The Drum.

April 17, 2017
Save Clients From Emotional Mistakes

On Advisor’s Edge

April 2, 2017
How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons

On New York Times

March 31, 2017
A Better Way To Collect Bills From Customers Without Alienating Them

On Forbes

February 17, 2017
The Science of Rituals
January 9, 2017
Exclusive: IDEO Investor Kyu Acquires BEworks, a Behavioral Economics Firm

On Fortune

September 1, 2016
How Science Can Help Get Out the Vote

On Scientific American

April 4, 2016
How to Raise Your Prices Without Driving Away Your Clients

Persuading your customers that they need to pay more for your services is difficult. We asked the experts how to start the conversation.

On Canadian Business

December 7, 2015
Are All Our Good Intentions Just Cheap Talk?

On TEDxToronto

November 1, 2015
Analyzing and Nudging Energy Conservation and Demand Shifting Through Time of Use Compliance

BEworks client report for the OEB

November 1, 2015
On the Reception and Detection of Pseudo-Profound Bullshit

On Judgment and Decision Making

September 29, 2015
Strategist Says Savers Can Be Nudged Into Pension Plans

On The Gleaner

April 8, 2015
How Equal do We Want the World to Be? You’d Be Surprised

The news of society’s growing inequality makes all of us uneasy. But why? Dan Ariely reveals some new, surprising research on what we think is fair, as far as how wealth is distributed over societies … then shows how it stacks up to the real stats.

On TEDTalks

January 9, 2015
Looking at Transformation Through an Empirical Lens: TEDx BlackRockCity

On TEDxBlackRockCity

November 26, 2014
Using Behavioral Economics to Drive Customer Engagement

On B2B News Network

June 11, 2014
Corporate Sedition, Challenging the Status Quo

The tools we have to understand people just aren’t good enough. Issues of self-presentation and preservation continue to limit our understanding.

On Ogilvy

March 20, 2014
Applying Behavioral Economics to real-world challenges

On TEDxUtrecht

January 24, 2014
Moral Psych101, Listen to Tupac

On Moral Psych 101

January 3, 2014
Are You Risk-Ready for the Next Downturn?

On Globe & Mail

November 11, 2013
In The Wild: Kelly Peters

In InDecision

May 13, 2013
Newspapers Move Pieces in the Online Pay Puzzle

In Financial Post

April 10, 2013
What Makes Us Feel Good About Our Work: TED

What motivates us to work? Contrary to conventional wisdom, it isn’t just money. But it’s not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose. Behavioral economist Dan Ariely presents two eye-opening experiments that reveal our unexpected and nuanced attitudes toward meaning in our work.

In TEDxRiodelaPlata

March 15, 2013
A Practitioner’s Guide to Nudging

In Rotman School of Management

January 25, 2013
Six Ways Our Brains Make Bad Financial Decisions

In Report on Business

December 21, 2012
First Steps, Applying Behavioral Economics to Challenging Social Problems

In Policy Options Magazine

November 2, 2012
How Your Signature Affects Your Honesty

In the Globe & Mail

October 23, 2012
The Strange Politics of Disgust: TED

What does a disgusting image have to do with how you vote? Equipped with surveys and experiments, psychologist David Pizarro demonstrates a correlation between sensitivity to disgusting cues — a photo of feces, an unpleasant odor — and moral and political conservatism.

On TEDTalks

September 10, 2012
Ideas with Paul Kennedy, Risk

On CBC Radio 1

August 30, 2012
Predictably Irrational-Basic human Motivations

Best selling author and behavioral economics professor Dan Ariely delves into the essence of human motivation. His clever yet brilliantly simple experiments uncover universal truths about human irrationality and increasing motivation.

On TEDxMidwest

September 24, 2011
Moral Philosophy: Goodness Has Nothing to Do With It

In The Economist

September 22, 2011
How to Pay People

In Bloomberg Businessweek Magazine

April 18, 2011
Self control: Dan Ariely at TEDxDuke

Behavioral economist Dan Ariely talks about self control and the difference between our long term goals and our short term actions.

In TEDxDuke

July 18, 2010
Why Going Green Won’t Make You Better or Save You Money

In The Washington Post

February 25, 2010
Dan Ariely: Save More Money

Dan Ariely, behavioral economist and author of Predictably Irrational, explains why saving is so difficult. Here’s his advice on making financial decisions.

In MoneyWatch

March 21, 2009
Our Buggy Moral Code: TED

Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s OK to cheat or steal (sometimes). Clever studies help make his point that we’re predictably irrational — and can be influenced in ways we can’t grasp.

On TED2009

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