Creating Sustainability Initiatives that Drive Consumer Action
Dr. David Thomson, Vice President, Strategy
Dr. Angela Cooper, Senior Associate
Why are some sustainability initiatives more impactful than others?
We're excited to share with you our latest event titled: 'Creating Sustainability Initiatives that Drive Consumer Action', a webinar that highlights the importance of effectively understanding human behavior to drive meaningful change in sustainability initiatives. Our speakers, Dr. David Thomson, PhD, Vice President of Strategy at BEworks and Dr. Angela Cooper, PhD, Senior Associate at BEworks, will discuss: - The psychological barriers preventing consumers from adopting eco-friendly habits/products - How to overcome these - Our work with Hellmann's on food waste reduction