First impressions are not created in a vacuum - we enter every encounter with expectations. 

Customer experience (CX) is key to maximizing conversions, but traditional approaches are often limited by the psychological barriers in the consumer decision journey.​ 

Why are some sustainability initiatives more impactful than others?

Around the globe, organizations are at an inflection point: whether evaluating business direction, rethinking how to engage the workforce, or looking for new ways to meet consumer or citizen needs. 

It has been decades since e-commerce transformed the retail industry, yet patient health has scarcely moved to embrace the technologies that portend to improve everyone’s health span and longevity.

It is no secret that in order to market well to your audience, you need to understand their mindset. Marketing is psychology.

It is no secret that understanding your audience's mindset is essential for effective marketing.

How do we fully put humans at the center of healthcare? Over the last 3 years, the pandemic has shown how truly broken our healthcare system is. But more than ever, patients and healthcare providers alike are ready for change.

Greening Consumption: What the data says about consumer behavioral and sustainability. Conversation with Solitaire Townsend (Futerra) and Wardah Malik (BEworks) moderated by Joey Hanna.

What psychological factors influence financial decisions? What behavioral economics tools can investors, advisors, and institutions use to make better financial decisions in uncertain times?

Dr. Sarah M. Carpentier, Senior Strategist at BEworks, will present insights on the psychology of marketing and communicating with customers on sensitive topics

Hosted by Canadian Securities Institute, Shannon will discuss how psychological factors influence clients' financial decisions and practical applications advisors can use to better guide their clients.

We'll discuss the science behind loneliness and how behavioral design can help us build better workplaces. To combat this, we need to do more than simply increase face-to-face interactions. We need to design a future of work that supports deep, meaningful human connections.

Connecting your employees to financial wellness programs makes good business sense. Because financial stress can have multiple effects on your organization. Join this dynamic panel on June 1st at 12pm ET to learn how your employees' financial wellness can help your bottom line.

We'll discuss opportunities, challenges and needs for individuals, organizations, and society in a time marked by new capabilities but also still dependent on the same capacities for creativity, expression, and collaboration that have enabled human innovation over generations.

The event will focus on different topics related to Open Finance, bringing together stakeholders from across the Canadian ecosystem.