October 15, 2019, 5:30 pm - 7:30 pm
BEworks Office, 946 Queen Street West Toronto, ON M6J 1G8
Human behaviour is at the foundation of healthcare. Whether it pertains to encouraging people to eat healthier, exercise more, or adhere to medication, the common thread among all of these challenges is behaviour. In this session attendees will receive an introduction on the application of behavioural economics in healthcare. Based out of a proprietary systematic review, this session will review the decision-making biases and heuristics that impact patients and physicians and what health practitioners, designers, insurers, can do about them.