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Upcoming Events at BEworks

Join us at our next event and discover how you can bring scientific thinking to your organization

October 15, 2019, 5:30 pm - 7:30 pm
BEworks Office, 946 Queen Street West Toronto, ON M6J 1G8

Human behaviour is at the foundation of healthcare. Whether it pertains to encouraging people to eat healthier, exercise more, or adhere to medication, the common thread among all of these challenges is behaviour. In this session attendees will receive an introduction on the application of behavioural economics in healthcare. Based out of a proprietary systematic review, this session will review the decision-making biases and heuristics that impact patients and physicians and what health practitioners, designers, insurers, can do about them.

October 29, 2019, 8:00 am - 4:00 pm
BEworks Office, 946 Queen Street West Toronto, ON M6J 1G8

A 1-Day Marketing Workshop.
This course is designed is to augment existing marketing strategy, challenge the traditional intuition-based approach and drive innovation through the use scientific based Behavioural Economics. This science of decision making course will help you: understand bias (of self and others), incorporate nudges and boosts to marcomm to drive better outcomes, and apply experimentation-based strategies that take learnings beyond a/b or panel based testing.
 
We will explore challenges that relate directly to marketing and strategy roles, and how to apply scientific BE principles to create effective communications, improve conversion (or acquisition, or brand), and how to approach campaigns from a perspective that includes applicable and comprehensive understanding about your consumers and how, when and why they make decisions.