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Past Events

December 5, 2019, 8:00 am - 4:00 pm
BEworks, 946 Queen Street West, Toronto

This workshop is designed to augment existing marketing strategy, question the traditional intuition-based approach and help you drive innovation through the use of Behavioural Economics (BE). This workshop will help you: understand bias (of self and others), incorporate behavioral interventions to drive better business outcomes, and apply scientific thinking to solve your business challenges.

Cost includes all fees and tax. Vegetarian Breakfast and Lunch Provided.

This workshop is suitable for Marketers of all levels.

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November 26, 2019, 5:30 pm - 7:30 pm
BEworks, 946 Queen Street West, Toronto

Emotional spending is at its highest during the holiday months. Consumers are tempted with seemingly attractive deals, the desire to be generous, and the pressures of reciprocity. These issues, along with planning fallacies and optimism biases, become the perfect storm for overspending.

Behavioral Economics (BE) offers deep insights on why consumers overspend. Further, BE can help credit organizations design strategies that nudge responsible spending and repayment.

"Pre-emptive nudges," a term coined by BEworks, can be deployed to guide spending and savings decisions before they lead to costly long-term consequences.

Pairing big data with behavioral interventions delivered through digital channels can help long-term savings behaviours. Behavioral Economics can also help position the bank as an ally in cash management rather than an adversary in collections.

Research and case studies that illustrate the potential BE has on driving better outcomes will be shared in this interactive session.

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October 29, 2019, 8:00 am - 4:00 pm
BEworks Office, 946 Queen Street West Toronto, ON M6J 1G8

A 1-Day Marketing Workshop.
This course is designed is to augment existing marketing strategy, challenge the traditional intuition-based approach and drive innovation through the use scientific based Behavioural Economics. This science of decision making course will help you: understand bias (of self and others), incorporate nudges and boosts to marcomm to drive better outcomes, and apply experimentation-based strategies that take learnings beyond a/b or panel based testing.
 
We will explore challenges that relate directly to marketing and strategy roles, and how to apply scientific BE principles to create effective communications, improve conversion (or acquisition, or brand), and how to approach campaigns from a perspective that includes applicable and comprehensive understanding about your consumers and how, when and why they make decisions.

October 15, 2019, 5:30 pm - 7:30 pm
BEworks Office, 946 Queen Street West Toronto, ON M6J 1G8

Human behaviour is at the foundation of healthcare. Whether it pertains to encouraging people to eat healthier, exercise more, or adhere to medication, the common thread among all of these challenges is behaviour. In this session attendees will receive an introduction on the application of behavioural economics in healthcare. Based out of a proprietary systematic review, this session will review the decision-making biases and heuristics that impact patients and physicians and what health practitioners, designers, insurers, can do about them.

September 23, 2019, 7:00 am - 7:00 pm
Art Gallery of Ontario, Toronto

The world's most influential behavioural scientists converge to share their insights about how business strategy and innovation are being improved through a richer understanding of human behaviour. The implications of behavioural science are far reaching. Our speakers have applied behavioural insights to: Developing entirely new models for insurance companies, Designing tools to improve honesty and reduce corruption, Increasing organ donation rates with a few simple changes, Creating new methods for testing product innovations in retail markets. Adopting a scientific mindset to business challenges will allow you to change the way your organization approaches its biggest innovation objectives.

2018 BEworks Summit for Science in Financial Services

September 23, 2018
Art Gallery of Ontario, Toronto

The world's most influential behavioural scientists converge to share their insights about how business strategy and innovation are being improved through a richer understanding of human behaviour. The implications of behavioural science are far reaching. Our speakers have applied behavioural insights to: Developing entirely new models for insurance companies, Designing tools to improve honesty and reduce corruption, Increasing organ donation rates with a few simple changes, Creating new methods for testing product innovations in retail markets. Adopting a scientific mindset to business challenges will allow you to change the way your organization approaches its biggest innovation objectives.