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Past Events

February 6, 2020, 8:00 am - 4:00 pm
BEworks, 946 Queen Street West

This workshop is designed to augment existing marketing strategy, question the traditional intuition-based approach and help you drive innovation through the use of Behavioural Economics (BE). This workshop will help you: understand bias (of self and others), incorporate behavioral interventions to drive better business outcomes, and apply scientific thinking to solve your business challenges.

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January 27, 2020, 5:30 pm - 8:00 pm
395 Hudson Street New York, NY 10014 United States

Increasingly longer life spans, a decade of low interest rates following the global financial crisis of 2008, the rise of defined contribution pension plans in the workplace, and government claw-backs of public pensions given fiscal deficit struggles; all of these factors mean that people need to make choices, and are being forced in many cases to take increasing responsibility for managing their financial futures. These choices are risky, and consequential - whether to save more, retire later, reduce their quality of life in retirement, or earn more on their investments. These choices are also increasingly complex due to a proliferation of innovative investment products and channels. An increasingly complex choice architecture encourages investors to simplify their decisions through the use of mental short-cuts and rules of thumb. This means they are at risk of biased decision-making that leads to suboptimal outcomes.

While many organizations have attempted to solve the problem of irrational investment decision-making, they have relied on traditional, but limited solutions such as providing consumers with more information and education. Educating investors by increasing their financial literacy has not been proven to be effective since it may change intentions, making consumers intendedly rational, but due to heuristics and biases, their subsequent behaviour does not change. They intend to make optimal decisions but still behave irrationally.

A behavioural economics lens reveals that, in addition to having a poor understanding of financial matters, even experienced and well-educated financial consumers make sub-optimal financial decisions due to mental rules of thumb that guide their choices. These heuristics help with decision-making under some circumstances, but often mean people make poor choices and suffer the outcomes. These cognitive limitations, heuristics, and biases are so pervasive that Dan Ariely, Professor of Behavioural Economics at Duke University, describes human decision-making as being “predictably irrational”.

By identifying the predictable irrationalities of consumer behaviour, financial institutions can set themselves up to facilitate consumer outcomes and be adaptive and successful despite the changing landscape.

BEworks, a leading management consulting firm and research institute dedicated to the application of behavioral economics to business challenges. Since 2010, we have been working with financial institutions around the world to bring scientific-thinking and behavioral economics to develop better products and experiences for consumers using what we know about human decision-making.

This session is intended to introduce New York’s financial services community to Behavioral Economics using proprietary cases from BEwork’s portfolio.

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January 16, 2020, 5:30 pm - 7:30 pm

The Choice Architecture Report contains thought pieces from BEworks' team including Dan Ariely, Kelly Peters, David Pizarro, and Nina Mazar on important aspects of applying BE to industry and government, expert commentary on emerging trends in the world of BE from frontline practitioners, and never before seen case studies from BEworks considerable catalogue that showcase the impact of BE in action. The Report is an indispensable read for those seeking to understand how BE is being applied in diverse sectors, why leveraging behavioural insights and the scientific method is so essential in today’s complex world, and what the future holds for the field. In addition to the public release of the Choice Architecture Report, this special night will feature presentations of BEworks case studies by our Practice Team, interactive sessions with some of our maverick clients focused on how BE has transformed their business, and thoughts from our Co-Founder and CEO Kelly Peters on how you too can leverage the power of BE in your organization. Don’t miss this exciting evening of content, storytelling, and networking!

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December 5, 2019, 8:00 am - 4:00 pm
BEworks, 946 Queen Street West, Toronto

This workshop is designed to augment existing marketing strategy, question the traditional intuition-based approach and help you drive innovation through the use of Behavioural Economics (BE). This workshop will help you: understand bias (of self and others), incorporate behavioral interventions to drive better business outcomes, and apply scientific thinking to solve your business challenges.

Cost includes all fees and tax. Vegetarian Breakfast and Lunch Provided.

This workshop is suitable for Marketers of all levels.

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November 26, 2019, 5:30 pm - 7:30 pm
BEworks, 946 Queen Street West, Toronto

Emotional spending is at its highest during the holiday months. Consumers are tempted with seemingly attractive deals, the desire to be generous, and the pressures of reciprocity. These issues, along with planning fallacies and optimism biases, become the perfect storm for overspending.

Behavioral Economics (BE) offers deep insights on why consumers overspend. Further, BE can help credit organizations design strategies that nudge responsible spending and repayment.

"Pre-emptive nudges," a term coined by BEworks, can be deployed to guide spending and savings decisions before they lead to costly long-term consequences.

Pairing big data with behavioral interventions delivered through digital channels can help long-term savings behaviours. Behavioral Economics can also help position the bank as an ally in cash management rather than an adversary in collections.

Research and case studies that illustrate the potential BE has on driving better outcomes will be shared in this interactive session.

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October 29, 2019, 8:00 am - 4:00 pm
BEworks Office, 946 Queen Street West Toronto, ON M6J 1G8

A 1-Day Marketing Workshop.
This course is designed is to augment existing marketing strategy, challenge the traditional intuition-based approach and drive innovation through the use scientific based Behavioural Economics. This science of decision making course will help you: understand bias (of self and others), incorporate nudges and boosts to marcomm to drive better outcomes, and apply experimentation-based strategies that take learnings beyond a/b or panel based testing.
 
We will explore challenges that relate directly to marketing and strategy roles, and how to apply scientific BE principles to create effective communications, improve conversion (or acquisition, or brand), and how to approach campaigns from a perspective that includes applicable and comprehensive understanding about your consumers and how, when and why they make decisions.

October 15, 2019, 5:30 pm - 7:30 pm
BEworks Office, 946 Queen Street West Toronto, ON M6J 1G8

Human behaviour is at the foundation of healthcare. Whether it pertains to encouraging people to eat healthier, exercise more, or adhere to medication, the common thread among all of these challenges is behaviour. In this session attendees will receive an introduction on the application of behavioural economics in healthcare. Based out of a proprietary systematic review, this session will review the decision-making biases and heuristics that impact patients and physicians and what health practitioners, designers, insurers, can do about them.

September 23, 2019, 7:00 am - 7:00 pm
Art Gallery of Ontario, Toronto

The world's most influential behavioural scientists converge to share their insights about how business strategy and innovation are being improved through a richer understanding of human behaviour. The implications of behavioural science are far reaching. Our speakers have applied behavioural insights to: Developing entirely new models for insurance companies, Designing tools to improve honesty and reduce corruption, Increasing organ donation rates with a few simple changes, Creating new methods for testing product innovations in retail markets. Adopting a scientific mindset to business challenges will allow you to change the way your organization approaches its biggest innovation objectives.

2018 BEworks Summit for Science in Financial Services

September 23, 2018
Art Gallery of Ontario, Toronto

The world's most influential behavioural scientists converge to share their insights about how business strategy and innovation are being improved through a richer understanding of human behaviour. The implications of behavioural science are far reaching. Our speakers have applied behavioural insights to: Developing entirely new models for insurance companies, Designing tools to improve honesty and reduce corruption, Increasing organ donation rates with a few simple changes, Creating new methods for testing product innovations in retail markets. Adopting a scientific mindset to business challenges will allow you to change the way your organization approaches its biggest innovation objectives.