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Past Events

April 22, 2022, 12:00 pm - 1:00 pm

Why are some sustainability initiatives more impactful than others?

We're excited to share with you our latest event titled: 'Creating Sustainability Initiatives that Drive Consumer Action', a webinar that highlights the importance of effectively understanding human behavior to drive meaningful change in sustainability initiatives. Our speakers, Dr. David Thomson, PhD, Vice President of Strategy at BEworks and Dr. Angela Cooper, PhD, Senior Associate at BEworks, will discuss: - The psychological barriers preventing consumers from adopting eco-friendly habits/products - How to overcome these - Our work with Hellmann's on food waste reduction  

Click here to register for the event.

February 23, 2022, 12:00 pm - 1:00 pm

Customer experience (CX) is key to maximizing conversions, but traditional approaches are often limited by the psychological barriers in the consumer decision journey.​ Join Dr. Shannon O'Malley, PhD, Director of BEworks Academy, on February 23rd for a webinar on how Psychological Journey Maps are being used by some of the world’s biggest brands to re-invent the way they serve their clients.​ Learn about:​ - How to enhance your conversion rate through Psychological Journey Mapping​ - What psychological barriers are present and how to overcome them​ - The key differences between traditional and Psychological Journey Mapping​   And don't miss an exclusive case study with a top financial services firm.​ ➔ Click here to register

October 5, 2021, 11:00 am - 3:00 pm

Around the globe, organizations are at an inflection point: whether evaluating business direction, rethinking how to engage the workforce, or looking for new ways to meet consumer or citizen needs. To shape where we go next as a society and economy, leaders will need to go beyond just collecting data to inform decisions to truly understanding the science of human behavior. Today’s effective leaders not only understand the motivations of their teams, clients and community, they use behavioral insights to guide those stakeholders to make wiser decisions.

In Shaping the Future Using the Science of Behavior, BEworks brings you a one-day, immersive online summit with tools and insights from Behavioral Economics to help you maximize the rewards and mitigate the risks in your organizational decision-making.

The Summit will illuminate the latest scientific insights and methods being applied at the corporate, employee, and consumer level with a combination of keynote talks, lighting presentations, and panel discussions. Hosted by renowned radio and podcast host Tony Chapman, our inaugural digital Summit features engaging talks by applied science pioneer Kelly Peters and legendary researcher and TED talk favorite Dan Ariely, plus more.

From harnessing innovation to overcoming adoption barriers, learn from the world’s leading Behavioral Economics firm how global companies and progressive governments are applying behavioral insights to drive effective change. Shaping the Future Using the Science of Behavior will challenge your intuition, transform your thinking and leave you with actionable behavioral insights to elevate your performance.

Join organizations like Unilever, Pepsi, Georgia Pacific, IBM, TD Bank, Citi Ventures, Conagra, Zillow, and many more emerging leaders in the application of Behavioral Economics.

➔ Click here to register

July 6, 2021, 12:00 pm - 1:00 pm

Will digital technologies herald a new age in patient care – or are they destined to languish? It has been decades since e-commerce transformed the retail industry, yet patient health has scarcely moved to embrace the technologies that portend to improve everyone’s health span and longevity. The challenge is that people do not use technology the way it is intended – or rather, the technology is not always designed to maximize behavior change. <br< In this session, attendees will learn from leading behavioral scientists and health experts who will explore the intersection between technology, innovation and behavioral science so that we can convene to improve overall health and well-being outcomes, and ensure that the investments we make in digital health technology actually drive the changes they promise. ➔ Click here to register

June 16, 2021, 12:00 pm - 1:00 pm

How the pandemic has changed the way people use credit

The COVID pandemic has impacted all aspects of our lives - from relationships and work to leisure. People’s financial situations have also changed, some for better and many for worse. The way people spend, borrow, and plan for the future, has been entirely reshaped by the uncertainty and unpredictability of the past year. In this new normal, what institutions and regulators thought they understood about people’s relationship with money and credit may no longer be valid. Using a behavioural economics lens, we identify and dissect 5 important trends and dilemmas of credit in the new normal that will offer a crucial tool for institutions seeking to develop a more effective understanding of financial decision-making in their target demographics:

1. Scarcity mindset
What is it and how can you leverage your understanding of it to better support your customers?

2. Buy Now, Pay Later
How does BNPL influence spending behavior?

3. Personal Finance Apps
Do they work and how can they be improved?

4. Intangibility of Credit
How does the method of purchase influence our spending?

5. Real Estate Affordability
What is driving up prices?

We discuss how these themes affect consumer decisions about credit in the short and long term, and shed light on their implications both for commercial firms working with product innovation, collections, and customer care, as well as policy makers looking to protect the financial welfare of consumers coming out of the pandemic. This webinar will provide leaders with insights that can help drive recovery and growth.  

➔ Click here to register

May 7, 2021

The Southern Ontario Behavioural Decision Research (SOBDR) Conference brings together researchers from Ontario universities (and beyond!) with an interest in the study of how people make judgments and decisions.

Registration and program details to come.

➔ More information available here

BEworks Solutions to Overcome Vaccine Hesitancy: A Behavioural Lens on a Critical Problem

February 24, 2021, 12:00 pm - 1:00 pm

➔Click here to register for the event here

We trusted science to build us a vaccine. Now we need to leverage the science of human behaviour to deliver vaccinations.

Ending the COVID-19 pandemic requires about 75% of the population to be vaccinated. However, many recent surveys have made the startling discovery that a significant number of people are reticent if not outright opposed to being vaccinated. But you can’t tell if someone is unsure or opposed to being vaccinated just by looking at them; you need to understand how they think. Taking a behavioural science lens to this challenge allowed us to uncover the underlying motivations and mindsets of the vaccine-hesitant in order to develop targeted solutions.

BEworks’ “COVID-19 Vaccine Hesitancy: A Behavioural Lens on a Critical Problem” reports on the largest survey on drivers of vaccine demand to date and provides an intervention framework to develop strategies for overcoming vaccine hesitancy.

  During this report launch event, you will learn about:

  • The cognitive factors that go beyond demographics in predicting vaccine hesitancy
  • Why traditional awareness and education campaigns will not be enough to drive vaccine uptake
  • How we can develop vaccine uptake strategies tailored to the specific cognitive factors influencing individuals
This event is designed for anyone looking to drive COVID-19 vaccine uptake with actionable solutions, including public health agencies, pharmacies, and COVID-19 vaccine deployment teams. It is critical that we come together to consider new approaches to overcoming the challenge of vaccine hesitancy and to drive the vaccination behaviours our society sorely needs.

Join us for the launch of our report, "COVID-19 Vaccine Hesitancy: A Behavioural Lens on a Critical Problem”, on February 24, 2021 at 12:00 pm EST.



  • Kelly Peters, Lead Research Investigator, Co-Founder and CEO of BEworks
  • Sarah Carpentier, PhD. BEworks Associate
  • Pierre-Jean Male, PhD. BEworks Associate

We will also hear from our partners

  • Adam Froman, Founder and CEO of Delvinia;
  • Dr. Jia Hu, Co-Founder of 19-0 and Clinical Assistant Professor at the Cumming School of Medicine, University of Calgary. 
  • Dr. Noah Ivers, MD, PhD. Clinical Scientist. Women’s College Hospital.

➔Click here to register for the event here

January 25, 2021, 12:00 pm - 1:00 pm

There is no better time to go BEyond traditional notions of success and innovation, and aspire to be greater

  Major transformations are driven by a growing consensus that an existing paradigm has ceased to function adequately. Most stakeholders agree we are at a major turning point. There is a significant opportunity to improve how we serve customer’s needs, how we motivate our teams with purpose, and how we empower leaders to drive with aspiration. But it is not enough to simply reject the status quo; rejecting one paradigm without simultaneously substituting it with another can be dangerous.

Behavioral science offers that new framework.

  Our 2021 Choice Architecture Report provides the inspiring stories of brands who have chosen to go beyond traditional approaches to innovation.

  This report will introduce you to:

  • A prominent food company that turned to behavioral economics in its efforts to change consumers’ habits and mindsets, and put a dent in global food waste while strengthening brand
  • An innovative child product manufacturer that looked to break through the advertising noise and design a marketing strategy that went far beyond traditional market research to appeal to consumers overwhelmed with options
  • A world-leading urban development company whose vision of a sustainable future led it to seek behavioral insights to inform the design of a new flex commuting package and revolutionize the way individuals think about travel
Plus - essays and perspectives from the BEworks team on a host of topics relevant to driving innovation with behavioral insights

  If you are curious about how to make the most of the ‘new normal’, achieve sustainability and diversity goals in times of great uncertainty, as well as maximize growth in the midst of accelerating digital transformation – this report is for you.

  Join us for the Choice Architecture Launch Event on January 25th, 2021, at 12:00 pm EST. Our event will feature talks by CEO & Co-founder Kelly Peters, as well as Co-founder and New York Times Bestselling behavioral economics author Dan Ariely.

  ➔ Click here to register for the event and receive a digital copy of the BEworks Choice Architecture Report.

November 18, 2020, 11:00 am - 12:00 pm

➔ Watch the Webinar here

At Clarity Recruitment, we have been conducting behavioural science research for the past five years to better understand how decisions are made in hiring. This idea of making better decisions is at the bedrock of what we do here because we believe that improving human decision making in hiring has a significant impact on people’s lives.

With this in mind, we have partnered with BEworks, one of the world’s first consulting teams dedicated to the application of behavioural economics, to study diversity and inclusion within the workplace. Our aim is to explore the work that needs to be done to remove bias from the hiring process, while realizing the complexity and scope of the challenge and that this is not a solution, but our first step towards reducing bias in hiring.

During the “Debiased Hiring Through Behavioural Science” webinar, the President of Clarity Recruitment Joe Diubaldo, will be speaking with Dhushan Thevarajah, the Chief Operating Officer at BEworks and Dr. Shelbie Sutherland, an associate at BEworks on various topics concerning diversity and inclusion including:

  • Behavioural Economics and importance on diversity and inclusion pertaining to hiring;
  • Examples of Issues concerning Diversity and Inclusion in hiring;
  • The typical approaches to improve these issues (and their limitations);
  • How to think about this challenge differently etc.
The purpose of this webinar is to better understand the challenges facing Diversity and Inclusion initiatives so that we can start to build better solutions moving forward.

Register here

October 18, 2020, 11:00 am - 12:00 pm

Behavioural economics studies the fundamental drivers of human behaviour. It is being deployed by development teams around the world to systematically remove friction points and design better experiences using the science of human behaviour and decision-making. In this workshop, BEworks Associate Matthew Kan, PhD. will focus key lessons to overcome challenges in typical onboarding experiences using BE. He’ll review some of the common pitfalls impacting mass adoption with a behavioural lens, and help the teams ideate how to overcome them using their new learnings.

Register here

October 9, 2020, 11:00 am - 12:00 pm

How Behavioural Economic Insights can Help you Understand and Overcome the Most Common Pitfalls Facing Mass Adoption Today 

The use of blockchain technology as an innovation platform holds a great deal of potential for how we engage and interact with one another in a decentralized way. It’s success in many ways has been limited by mainstream users because there are fundamental shifts in how these technologies require most people to think about their data, ownership, and trust in a new system. These innovations come with new rules of engagement which are fraught with a host of misperceptions impacting their mass adoption. 

During this hackathon, talented teams here in Canada and around the world will be developing new and innovative ways for people to interact with one another in a decentralized way. However, the success of these innovations will hinge on useability and the ways in which they overcome the common pitfalls to mass adoption.  

In her keynote talk, Kelly Peters, the Co-founder and CEO of the world’s first applied behavioural economics firm, will speak about what behavioural economics is and why it’s important to the work underway in this community, why mass adoption has been slow despite the technical advancements, and what lessons from BE can be applied in the coming weeks of development.   

September 23, 2020, 1:00 pm - 2:00 pm

The COVID-19 pandemic has forced massive behavioral change for both investors and advisors alike. How can investment advisors maintain and build their relationships with their clients under these new conditions?

On Wednesday, September 23rd at 1PM EST, BEworks co-founders renowned Behavioral Economics Professor Dan Ariely and Applied BE Pioneer, Kelly Peters, are hosted by Catherine Milum, Head of Wealth Sales at Manulife. Their discussion is focused on helping advisors understand investor behavior amidst the pandemic and arm them with actionable insights to guide clients at this critical time.

Behaviorally-informed advice considers the ways in which consumer biases, emotions, over-confidence, and a host of other factors may lead to reactionary investment decisions that hurt clients in the long-run. The Manulife and BEworks Value of Advice Study found that compared to typical-advice approaches, Behaviorally-informed advice played an active role in encouraging Canadians to seek and follow professional financial advice while achieving better outcomes for clients and their advisors.

Learn more about the fascinating and applicable insights from this research, as well as other novel behaviorally-informed approaches that can change the way you engage with your clients today.

This session is directed at investment advisors but is open to the general public.

Key Take-aways will include insights on how investment advisors can:

  • Overcome Investor Challenges, such as swings from panic to overconfidence, during the global pandemic using Behavioral Insights
  • Understand the psychological biases impacting consumer financial decision-making at this time
  • Leverage the latest Manulife and BEworks research conducted on 3,000 North American investors, to more effectively communicate the value of advice, improve perceptions on seeking and following financial advice, trust, the benefits of working with an advisor, and the likelihood of working with an advisor in the future
  • Provide actionable BE recommendations to advisors grounded in the science of decision-making
Register here

August 19, 2020, 11:00 am - 12:00 pm
Live on LinkedIn

➔ Recording Available On-Demand here

Investing in understanding and properly motivating human capital is one of the best drivers of corporate growth. In a pandemic, this is especially challenging.

Leaders today are in uncharted territory, seeking new toolsets and evidence-based approaches to make a meaningful difference on the well-being and productivity of employees.

Join us for a live session on Wednesday, August 19, at 11AM EST.

Hosted by Martin Whittaker, CEO of JUST Capital, Dan Ariely, and Kelly Peters, world leaders in behavioral science and co-founders of the world’s leading applied Behavioral Economics firm, BEworks, on how leaders can:

  • Shift away from simply deploying “feel-good” solutions, to impactful solutions to employee well-being – should you be doing what the tech-giants are doing or charting your own path?
  • Better understand the psychological and behavioral barriers your employees and customers are going through at this time – you think you know, but what does the research actually tell us about how people feel?
  • Adapt practices and policies using evidence-based methods to reduce the toll of recent events on employee well-being and productivity – what out-of-the-box, but truly impactful measures can leaders take today?

August 14, 2020, 3:00 pm - 4:00 pm
Live on LinkedIn

➔ Recording Available On-Demand here

As of June 24th, Canadian banks had processed over 450,000 credit card deferral requests and over 740,000 mortgage deferral requests. The top six banks have deferred mortgage repayments at nearly double the rate of their U.S. counterparts, accounting for approximately 16% of their mortgage portfolios, which amounts to over $250 billion. The president of the Canada Mortgage and Housing Corporation (CMHC), Evan Siddall has expressed his concerns with the current situation, including the prospect of up to 20% of Canadian mortgages falling into arrears.

Many people, driven by well-documented behavioural biases, fail to grasp the negative impact that this will have on their finances over the long-term, and instead treat the deferrals as a way to enjoy some extra cash for discretionary spending. What many may not be considering is that the payment holiday will eventually end!

Join Kelley Keehn, and David Lewis and Kelly Peters of BEworks, as they discuss necessary changes to discretionary spending so that they can be prepared to resume payments when required.

August 5, 2020, 1:00 pm - 2:00 pm

➔ Recording Available On-Demand here

Since the pandemic, different, even conflicting narratives have advanced the discussions on effective leadership.

Were some countries better equipped to deal with the pandemic because of greater foresight on the part of their leadership? Or were there other factors at play?

What inherent biases can our leadership be prone to in organizational (or governance) settings when they are removed from the consciousness and concerns of those they lead? How can leaders overcome these biases and become more effective changemakers?

On August 5 at 1PM EST, join Ada Le, Ph.D., BEworks Director of Ideation & Design Lab, and Marketing Research and Intelligence Association who will discuss why leaders need to shift their mindset and become scientific thinkers to better understand, adapt, and make measurable change in these times.

July 8, 2020, 2:00 pm - 3:00 pm

➔ Recording Available On-Demand here

It is imperative that leaders take the necessary steps to ensure a just and equitable society for all. Historically biased systems  have resulted in unfair disadvantages for members of minority groups in Canada. The recent mobilization to change systems and mindsets has sprung many organizations and governing bodies into responsive action.

On July 8, hear from  BEworks  COO, Dhushan Thevarajah, on how to improve diversity and inclusion outcomes for businesses and government leaders motivated to make lasting change.

We will share insights  on:

  • What is behavioural science and why are so many businesses and organizations leaning on a deeper understanding of the human mind and evidence-based interventions to change society for the better
  • The limits of standard solutions to change behaviour, why they are ineffective and what can be done to improve them
  • The research on what actually works, and what doesn’t work, to improve diversity and inclusion outcomes in hiring and promotional practices
  • Insights on how our cutting-edge hiring platform works to provide practical and actionable tips for business owners and organizations of all sizes to improve diversity and create better opportunities for growth within their organizations

June 23, 2020

Many managers and business owners recognize that the global pandemic has had a profound impact on the lives of their employees. This unprecedented time has no known rule book and companies are finding themselves navigating difficult conversations and decisions that need to delicately balance both legal and social lines. The psychological response to this unpredictable climate can negatively impact employee morale and affect overall performance and well-being. In this webinar, we discuss how employers can go beyond simply providing mental health resources by adopting strategies to improve their conversations, communications and policies, using the latest science of human behaviour to better serve their employees.

Join BEworks behavioural scientists, Shelbie Sutherland and Dhushan Thevarajah, and Aird & Berlis partners, Barbra Miller and Reena Kotecha, as they unravel the psychological and behavioural repercussions of the pandemic on our workplaces and provide insight on specific strategies to drive employee performance and well-being.

➔ Recording Available On-Demand here

June 16, 2020

Join us Tuesday, June 16 at 1 p.m., for a live webinar hosted by Julie Kuzmic, Director of Consumer Advocacy at Equifax Canada. She will be joined by Michelle Hilscher, Director, Discovery & Behavioral Diagnostics at BEworks, as they provide actionable insights into the cognitive biases that may be playing a role in the credit trends underway.

➔ Recording Available On-Demand here

May 26, 2020, 11:00 am

  • Is my team ready to return to the office?
  • What needs to be true for my employees to becomfortable returning to the workplace?
  • How can I better understand the behavioral drivers of work-from-home productivity?

  • The COVID-19 pandemic has pushed organizations to operate in a drastically different new environment, where most employees must transition between working from home and a potentially disruptive return to their workplace, Organizations face challenging questions about how productivity, workplace well being and organizational resilience can be optimized in this new hybrid environment. With workplace disruption likely to be ongoing, and employees under pressure to adapt to fluid and nontraditional work settings and processes, organizations that have access to scientific insights and methods will have a powerful tool at their disposal to help them manage skillfully through largely uncharted territory.

    As organizations navigate the next phase, returning to work, leaders and employees will again be treading on unfamiliar ground. How well organizations succeed in developing and implementing a return-to-work strategy will depend on their ability to understand what employees need in order to feel safe, and how well employees adapt to and comply with new health and safety protocols. It can be a costly mistake to assume that all departments or employees are adjusting optimally, or successfully; in fact, evidence suggests that there is a high degree of variability in how individuals and organizations cope with these changes.

    The good news is that industry experience and behavioral science offers powerful insights about how to optimize productivity, build organizational resilience, and support employees effectively during this period of disruption.

    ➔ Register here

    April 28, 2020, 11:00 am - 12:00 pm

    ➔ View the Webinar Recording

    How can we help investors avoid sub-optimal decisions during a global pandemic?

    Historical data shows us that when the markets fall, many investors sell their investments at a loss that they never fully recover. This is a loss that they could have avoided if they held on to their investments through the recovery period (and historically, there is always a recovery period). We are in the midst of the economic fallout caused by a global pandemic; these emotional and uncertain times can lead to sub-optimal behaviours for investors. Why does this happen? How can we help investors avoid these errors to have better long-term outcomes?

    Hear from David Lewis, BEworks’s Chief Client Officer, and Max Thompson, BEworks’s Executive Advisor to Financial Services, including a forward by BEworks Co-founder, Professor Dan Ariely.

    David has completed extensive research on financial decision-making. Over a long career in financial services, David increasingly wondered why people make sub-optimal decisions, why they often do not seek professional financial advice, and why they often ignore the advice. David’s academic publications include quantitative and qualitative research to understand heuristics and biases as well as advice seeking.

      Time: 8am PST -11am EST -4pm GMT - Be mindful of your timezone

    Zoom link will be sent out via email the day before the event.

    Who Should Attend:

    • Financial Advisors
    • Investment Managers
    • Financial Industry Stakeholders
    • Investors
    • Fundamentals of Behavioural Economics
    • The Psychology of Decision under Risk
    • Biases that affect investment decisions
    • Effective and practical tactics that can be applied to improve financial decision-making
    ➔ Register for free

    April 9, 2020, 8:00 am - 4:00 pm

    A 1-Day Virtual Marketing Workshop

    It's time to disrupt the 5P Marketing Mix with BE!

    This workshop is designed to augment existing marketing strategy, question the traditional intuition-based approach and help you drive innovation through the use of Behavioural Economics (BE). This workshop will help you: understand bias (of self and others), incorporate behavioral interventions to drive better business outcomes, and apply scientific thinking to solve your business challenges.

    ➔ Get Tickets

    April 6, 2020, 11:00 am - 12:00 pm

    How to Optimize Working From Home, Based on the Evidence

    As more and more organizations are rolling out work from home policies in response to COVID-19, it’s become imperative to understand how these changes will impact your organization. A natural experiment is underway on a global scale and that can lead to a lot of uncertainty.

    Learn from leading behavioural scientist and CEO of the world’s first applied behavioural economics firm, about the impact that work from home policies will have on productivity, creativity, collaboration, culture, trust, and other factors. We’ll provide concrete recommendations geared towards CEOs, HR, and team managers answering questions such as:

    • Are the fears around losing productivity and creativity misguided?
    • Might we see unexpected advantages by having people work remotely?
    • What solutions might hold special promise in mitigating some of the negative impacts (e.g., by brainstorming online rather than in person)?
    ➔ Register for Free

    February 6, 2020, 8:00 am - 4:00 pm
    BEworks, 946 Queen Street West

    This workshop is designed to augment existing marketing strategy, question the traditional intuition-based approach and help you drive innovation through the use of Behavioural Economics (BE). This workshop will help you: understand bias (of self and others), incorporate behavioral interventions to drive better business outcomes, and apply scientific thinking to solve your business challenges.

    ➔ Get Tickets

    January 27, 2020, 5:30 pm - 8:00 pm
    395 Hudson Street New York, NY 10014 United States

    Increasingly longer life spans, a decade of low interest rates following the global financial crisis of 2008, the rise of defined contribution pension plans in the workplace, and government claw-backs of public pensions given fiscal deficit struggles; all of these factors mean that people need to make choices, and are being forced in many cases to take increasing responsibility for managing their financial futures. These choices are risky, and consequential - whether to save more, retire later, reduce their quality of life in retirement, or earn more on their investments. These choices are also increasingly complex due to a proliferation of innovative investment products and channels. An increasingly complex choice architecture encourages investors to simplify their decisions through the use of mental short-cuts and rules of thumb. This means they are at risk of biased decision-making that leads to suboptimal outcomes.

    While many organizations have attempted to solve the problem of irrational investment decision-making, they have relied on traditional, but limited solutions such as providing consumers with more information and education. Educating investors by increasing their financial literacy has not been proven to be effective since it may change intentions, making consumers intendedly rational, but due to heuristics and biases, their subsequent behaviour does not change. They intend to make optimal decisions but still behave irrationally.

    A behavioural economics lens reveals that, in addition to having a poor understanding of financial matters, even experienced and well-educated financial consumers make sub-optimal financial decisions due to mental rules of thumb that guide their choices. These heuristics help with decision-making under some circumstances, but often mean people make poor choices and suffer the outcomes. These cognitive limitations, heuristics, and biases are so pervasive that Dan Ariely, Professor of Behavioural Economics at Duke University, describes human decision-making as being “predictably irrational”.

    By identifying the predictable irrationalities of consumer behaviour, financial institutions can set themselves up to facilitate consumer outcomes and be adaptive and successful despite the changing landscape.

    BEworks, a leading management consulting firm and research institute dedicated to the application of behavioral economics to business challenges. Since 2010, we have been working with financial institutions around the world to bring scientific-thinking and behavioral economics to develop better products and experiences for consumers using what we know about human decision-making.

    This session is intended to introduce New York’s financial services community to Behavioral Economics using proprietary cases from BEwork’s portfolio.

    ➔ Get Tickets

    January 16, 2020, 5:30 pm - 7:30 pm

    The Choice Architecture Report contains thought pieces from BEworks' team including Dan Ariely, Kelly Peters, David Pizarro, and Nina Mazar on important aspects of applying BE to industry and government, expert commentary on emerging trends in the world of BE from frontline practitioners, and never before seen case studies from BEworks considerable catalogue that showcase the impact of BE in action. The Report is an indispensable read for those seeking to understand how BE is being applied in diverse sectors, why leveraging behavioural insights and the scientific method is so essential in today’s complex world, and what the future holds for the field. In addition to the public release of the Choice Architecture Report, this special night will feature presentations of BEworks case studies by our Practice Team, interactive sessions with some of our maverick clients focused on how BE has transformed their business, and thoughts from our Co-Founder and CEO Kelly Peters on how you too can leverage the power of BE in your organization. Don’t miss this exciting evening of content, storytelling, and networking!

    ➔ Get Tickets

    December 5, 2019, 8:00 am - 4:00 pm
    BEworks, 946 Queen Street West, Toronto

    This workshop is designed to augment existing marketing strategy, question the traditional intuition-based approach and help you drive innovation through the use of Behavioural Economics (BE). This workshop will help you: understand bias (of self and others), incorporate behavioral interventions to drive better business outcomes, and apply scientific thinking to solve your business challenges.

    Cost includes all fees and tax. Vegetarian Breakfast and Lunch Provided.

    This workshop is suitable for Marketers of all levels.

    ➔ Get Tickets

    November 26, 2019, 5:30 pm - 7:30 pm
    BEworks, 946 Queen Street West, Toronto

    Emotional spending is at its highest during the holiday months. Consumers are tempted with seemingly attractive deals, the desire to be generous, and the pressures of reciprocity. These issues, along with planning fallacies and optimism biases, become the perfect storm for overspending.

    Behavioral Economics (BE) offers deep insights on why consumers overspend. Further, BE can help credit organizations design strategies that nudge responsible spending and repayment.

    "Pre-emptive nudges," a term coined by BEworks, can be deployed to guide spending and savings decisions before they lead to costly long-term consequences.

    Pairing big data with behavioral interventions delivered through digital channels can help long-term savings behaviours. Behavioral Economics can also help position the bank as an ally in cash management rather than an adversary in collections.

    Research and case studies that illustrate the potential BE has on driving better outcomes will be shared in this interactive session.

    ➔ Get Tickets

    October 29, 2019, 8:00 am - 4:00 pm
    BEworks Office, 946 Queen Street West Toronto, ON M6J 1G8

    A 1-Day Marketing Workshop.
    This course is designed is to augment existing marketing strategy, challenge the traditional intuition-based approach and drive innovation through the use scientific based Behavioural Economics. This science of decision making course will help you: understand bias (of self and others), incorporate nudges and boosts to marcomm to drive better outcomes, and apply experimentation-based strategies that take learnings beyond a/b or panel based testing.
    We will explore challenges that relate directly to marketing and strategy roles, and how to apply scientific BE principles to create effective communications, improve conversion (or acquisition, or brand), and how to approach campaigns from a perspective that includes applicable and comprehensive understanding about your consumers and how, when and why they make decisions.

    October 15, 2019, 5:30 pm - 7:30 pm
    BEworks Office, 946 Queen Street West Toronto, ON M6J 1G8

    Human behaviour is at the foundation of healthcare. Whether it pertains to encouraging people to eat healthier, exercise more, or adhere to medication, the common thread among all of these challenges is behaviour. In this session attendees will receive an introduction on the application of behavioural economics in healthcare. Based out of a proprietary systematic review, this session will review the decision-making biases and heuristics that impact patients and physicians and what health practitioners, designers, insurers, can do about them.

    September 23, 2019, 7:00 am - 7:00 pm
    Art Gallery of Ontario, Toronto

    The world's most influential behavioural scientists converge to share their insights about how business strategy and innovation are being improved through a richer understanding of human behaviour. The implications of behavioural science are far reaching. Our speakers have applied behavioural insights to: Developing entirely new models for insurance companies, Designing tools to improve honesty and reduce corruption, Increasing organ donation rates with a few simple changes, Creating new methods for testing product innovations in retail markets. Adopting a scientific mindset to business challenges will allow you to change the way your organization approaches its biggest innovation objectives.

    2018 BEworks Summit for Science in Financial Services

    September 23, 2018
    Art Gallery of Ontario, Toronto

    The world's most influential behavioural scientists converge to share their insights about how business strategy and innovation are being improved through a richer understanding of human behaviour. The implications of behavioural science are far reaching. Our speakers have applied behavioural insights to: Developing entirely new models for insurance companies, Designing tools to improve honesty and reduce corruption, Increasing organ donation rates with a few simple changes, Creating new methods for testing product innovations in retail markets. Adopting a scientific mindset to business challenges will allow you to change the way your organization approaches its biggest innovation objectives.