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Past Events

October 29, 2019, 8:00 am - 4:00 pm
BEworks Office, 946 Queen Street West Toronto, ON M6J 1G8

A 1-Day Marketing Workshop.
This course is designed is to augment existing marketing strategy, challenge the traditional intuition-based approach and drive innovation through the use scientific based Behavioural Economics. This science of decision making course will help you: understand bias (of self and others), incorporate nudges and boosts to marcomm to drive better outcomes, and apply experimentation-based strategies that take learnings beyond a/b or panel based testing.
 
We will explore challenges that relate directly to marketing and strategy roles, and how to apply scientific BE principles to create effective communications, improve conversion (or acquisition, or brand), and how to approach campaigns from a perspective that includes applicable and comprehensive understanding about your consumers and how, when and why they make decisions.

October 15, 2019, 5:30 pm - 7:30 pm
BEworks Office, 946 Queen Street West Toronto, ON M6J 1G8

Human behaviour is at the foundation of healthcare. Whether it pertains to encouraging people to eat healthier, exercise more, or adhere to medication, the common thread among all of these challenges is behaviour. In this session attendees will receive an introduction on the application of behavioural economics in healthcare. Based out of a proprietary systematic review, this session will review the decision-making biases and heuristics that impact patients and physicians and what health practitioners, designers, insurers, can do about them.

September 23, 2019, 7:00 am - 7:00 pm
Art Gallery of Ontario, Toronto

The world's most influential behavioural scientists converge to share their insights about how business strategy and innovation are being improved through a richer understanding of human behaviour. The implications of behavioural science are far reaching. Our speakers have applied behavioural insights to: Developing entirely new models for insurance companies, Designing tools to improve honesty and reduce corruption, Increasing organ donation rates with a few simple changes, Creating new methods for testing product innovations in retail markets. Adopting a scientific mindset to business challenges will allow you to change the way your organization approaches its biggest innovation objectives.

2018 BEworks Summit for Science in Financial Services

September 23, 2018
Art Gallery of Ontario, Toronto

The world's most influential behavioural scientists converge to share their insights about how business strategy and innovation are being improved through a richer understanding of human behaviour. The implications of behavioural science are far reaching. Our speakers have applied behavioural insights to: Developing entirely new models for insurance companies, Designing tools to improve honesty and reduce corruption, Increasing organ donation rates with a few simple changes, Creating new methods for testing product innovations in retail markets. Adopting a scientific mindset to business challenges will allow you to change the way your organization approaches its biggest innovation objectives.