Shaping the Future of
Company Behavior
Opening Remarks with Tony Chapman
11:00 am - 11:05 am
Keynote Speaker
11:05 am - 11:25 am
1. Applying the science of behavioral change to unlock stakeholder value
with Kelly Peters, MBA

Consumer behavior is one of the biggest barriers to realizing the potential of stakeholder capitalism. Companies can change their products, innovate their processes, and adopt the UN Sustainability goals… but if consumers are not willing to change their behavior, including paying higher prices, success will be constrained.

Q+A Fireside Chat with Kelly Peters and Tony Chapman
11:25 am - 11:35 am
Lightning Talks
11:35 am - 11:45 am
2. Deploying sustainability initiatives that change behavior
with Dr. Angela Cooper, PhD

Choosing sustainability initiatives with a bigger impact using BE. Organizational corporate responsibility is more important than ever. That makes choosing the right sustainability initiatives and delivering impact a time-critical objective. Hear how BE is being used to deliver on innovative corporate sustainability initiatives helping consumers overcome the say-do gap to create measurable change.

11:45 am - 11:55 am
3. Big data & BE - Creating bigger impact without the risks
with Dr. Sarah M. Carpentier, PhD

Data points are easier than ever to capture; the challenge is going beyond measurement to change the patterns in the data. Behavioral science helps organizations ask the right questions and move the needle in ways that data science alone can not.

Break
11:55 am - 12:00 pm
Shaping the Future of
Employee Behavior
Opening Remarks with Tony Chapman
12:00 pm - 12:05 pm
Keynote Speaker
12:05 pm - 12:25 pm
The essential elements of the workplace of the future
with Dr. Nate Barr, PhD

The disruption of the COVID-19 pandemic has presented a prime opportunity to re-imagine how organizations can foster productive and creative work environments and policies moving forward. Our creativity and productivity expert explains how, detailing the strategies that are needed for human ingenuity and organizational performance to thrive.

Q+A Fireside Chat with Nate Barr and Tony Chapman
12:25 pm - 12:35 pm
Lightning Talks
12:35 pm - 12:45 pm
Creating Equity, Diversity, and Inclusion Programs that Change Behavior
with Dr. Shelbie Sutherland, PhD

It might feel right, but is it working? Some diversity and inclusion efforts might be doing more harm than good according to the evidence. Get the latest scientific insights and methods to improve your equity, diversity, and inclusion outcomes.

12:45 pm - 12:55 pm
Busting corporate myths using BE
with Dr. Shannon O’Malley, PhD

What are common misperceptions about consumer behavior and how do they guide our decisions? Learn how a deeper understanding of behavioral science will help your team challenge their own assumptions and make better decisions.

Break
12:55 pm - 1:00 pm
Shaping the Future of
Consumer Behavior
Opening Remarks with Tony Chapman
1:00 pm - 1:05 pm
Keynote Speaker
1:05 pm - 1:25 pm
How rethinking the consumer can shape the future
with Michael Birkin

Going forward, businesses must, more than ever, understand the complexities of the human experience and how best to harness it towards societal progress. Does seeing people as consumers serve this goal, or is a new re-imagining in order? Behavioral science is an indispensable tool in the pursuit of better future.

Q+A Fireside Chat with Michael Birkin and Tony Chapman
1:25 pm - 1:35 pm
Lightning Talks
1:35 pm - 1:45 pm
Leveraging the psychology of urban transportation to reclaim cities
with Dr. Pierre-Jean Malé, PhD

How can we design urban transportation systems that meet commuters’ psychological needs? Our team sheds light on the psychology of transit and how it can shape the city of the future.

1:45 pm - 1:55 pm
Will it work? Lessons for the field to overcome the say-do gap
with Dr. Ada Le, PhD

How well do you really understand your consumer needs? Standard approaches to market research fall prey to a host of biases that are likely leading your strategies astray. Behavioral science illuminates the hidden drivers of behavior. Gain confidence that you are choosing the right investments, technologies, experiences, and campaigns that will resonate with your customers.

1:55 pm - 2:05 pm
The future of money: Reshaping the way people invest using BE
with Dr. Michelle Hilscher, PhD and Dr. David Lewis, PhD

More and more, consumers are taking a do-it-yourself investment approach, but new research suggests that approach may be leading to worse financial outcomes compared to those of investors receiving professional financial advice. In our talk, we explore the behavioral factors most likely to lead investors astray and spotlight how behavioral science is goingto change how we understand investor behavior into the future. 

Break
2:05 pm - 2:10 pm
Facing the
Future.
Opening Remarks with Tony Chapman
2:10 pm - 2:15 pm
Keynote Speaker
2:15 pm - 2:35 pm
Facing the Future: Moral psychology and technological resistance
with Dr. David Pizarro, PhD

Increasingly, technological innovations are driving consumer products and services. Many of these technologies, such as the use of artificial intelligence, machine learning, and algorithmic decision-making, have been met with resistance due to ethical concerns. In some cases, these concerns pose and irrational barrier to the adoption of potentially beneficial technologies. David will discuss how the psychological mechanisms behind moral/ ethical judgment might give rise to these concerns, and how we can use the science of psychology to make consumers more comfortable with these technological advances.

Q+A Fireside Chat with David Pizarro and Tony Chapman
2:35 pm - 2:45 pm
Open Mic Discussion with Tony Chapman
2:45 pm - 3:00 pm
Open Mic
with Tony Chapman, Kelly Peters, MBA, Michael Birkin, Dr. Nate Barr, PhD, and Dr. David Pizarro, PhD

Tony probes deeper with each of the respective keynote speakers on how organizations move forward using the science of behavior. Join him as he asks questions contributed by the audience. What might you want to ask? Join the discussion at #BEworksSummit2021.

BEworks Contact Information

(416) 920-1921

[email protected]

Head Office in Toronto, Canada