We believe that the path to a better future is established by equipping business leaders, government, and society with evidence-based insights to inform important business and policy decisions. Our research will provide perspectives that will benefit multiple stakeholders, including firms, policy makers, regulators, consumer groups and other interested parties, while allowing more intensive and rigorous research than any one participant might be willing or able to undertake; particularly given the fact that insights will likely benefit from the perspectives of multiple participants. By convening round-table discussions with key leaders in industry, government, and society, we ensure that the research agenda is timely and relevant and that the research considers varied perspectives and interests. Furthermore, as a research institute focused on primary research conducted by PhDs with extensive expertise in various domains of behavioural science, economics, and finance, we can conduct rigorous unbiased research and deliver reports that will have credibility thereby allowing a reconciliation of potentially competing perspectives and interests.