Your quick resource to foundational concepts in Behavioral Science and Behavioral Economics - from what it is, to how to apply these concepts in the wild.
Behavioral science study human behavior – exploring why and when people engage (or disengage) in certain behaviors. It is a multidisciplinary field that explores how cognitive, emotional, social and contextual factors interact to influence behavior.
One of the sub-disciplines often connected to Behavioral Science is Behavioral Economics. Researchers and practitioners in this field draw from psychology and Behavioral Science to understand and predict how people make decisions in an economic context.
At BEworks, we use our knowledge of how people make decisions, and what drives behavior, to design programs and initiatives that help people and companies thrive - whether it's saving more for retirement, making more environmentally friendly choices, or designing safer workspaces.
We are often more sensitive to losses than to gains
When an option or behavior is ‘Pre-selected’, while alternative options are still available
Non-conscious perception of information
Adding an inferior alternative to a choice set to make another option look better by comparison
Overvaluing what you possess
We often don't realize how much our current state influences our predictions for ourselves in the future
Viewing money differently depending on the intended use or source
The informal rules that govern behavior in groups and societies; behaviors that are seen as socially acceptable
Why are Innovative Treatments Met with Skepticism and Hesitancy?
Why Are Some Sustainability Initiatives More Impactful Than Others?
The Essential Elements of the Workplace of the Future
Credit in the New Normal Webinar
Our courses will provide you with a foundation of scientific thinking, key theories from behavioral science and the BEworks method which will empower you to adapt insights to any challenge. See why global leaders such as IBM, Georgia Pacific and TD Insurance choose BEworks Academy to learn how to apply Behavioral Economics to solve real world challenges