The 60-minute session was packed with scientific insights and solutions. Watch the webinar recording here.
The Science of Behavior is the Key to Moving Forward
As COVID-19 cases climb back up, it is increasingly important to rely on scientific thinking in order to understand the underpinnings of individual and public decision-making, and to overcome any barriers that people face in optimizing their safety. Whether it’s a matter of helping employers ensure safe workplaces, boosting vaccine adoption, encouraging adherence to public health guidelines, or combating disinformation, BEworks’ ultimate objective is to harness the science of behavior to eliminate COVID-19 once and for all.
Behavioral Economics Applied to COVID-19 Challenges
This pandemic has required leaders to make swift and unprecedented changes. At BEworks, we have spent the past year developing psychologically informed and evidence-based strategies to support their efforts in the following realms:
BEworks Research and News
Below is a brief overview of our efforts to overcome COVID-19. These include primary research studies and perspectives, academic and business partnerships, as well as the development of services for governments and industries looking towards a brighter future.
- Understanding Public Psychology in Response to COVID-19
- Uncovering Workplace Solutions during COVID-19 Lockdowns
- Financial Decision-Making during Times of Economic Uncertainty
What she said – Vaccination Hesitations
Vaccinations for COVID-19 are ramping up, and while many of us can’t wait to get in line, 1/3 of Canadians are hesitant to get one. Kelly Peters, CEO and Co-founder of BEworks joins Candace Sampson on the show ‘What She Said’ – 1059 The Region, to discuss the vaccine showdown shaping up in our country, and how we can address concerns of those that believe they are not safe.
Time stamp: 21:47 – 31:32
Why vaccinate? Natural is better’
As one of the most frequently cited reasons against getting the COVID-19 vaccine, the pro-nature argument isn’t new. But it is becoming increasingly dangerous.
In a new article published in Behavioral Scientist, Sofia Deleniv, Dan Ariely, and Kelly Peters dissect the history and origins of the naturalistic fallacy, the wider threat it poses to human progress and health, and what we can do about it.
BEworks COVID-19 Vaccine Hesitancy: A Behavioral Lens on a Critical Problem
We trusted science to build us a vaccine. Now we need to leverage the science of human behavior to deliver vaccinations. BEworks’ “COVID-19 Vaccine Hesitancy: A Behavioral Lens on a Critical Problem” reports on the largest survey on drivers of vaccine demand to date and provides an intervention framework to develop strategies for overcoming vaccine hesitancy.
Predicting beliefs and helping behaviors in response to COVID-19
Many people dismiss the pandemic as a hoax and fail to properly engage in helpful behaviors like social-distancing and increased hand-washing. Here, the researchers, including BEworks’ Nate Barr and Kelly Peters, examine a disposition—willingness to engage in analytic-thinking—that might predict beliefs that the pandemic is a hoax and failures to change behavior in positive ways.
Make it or break it: Vaccination intent at the time of COVID-19
This research updates early studies on the intention to be vaccinated against the COVID-19 virus among a representative sample of adults in 6 European countries. The findings highlight that socio-demographics are not a reliable measure of vaccination propensity, after one controls for different risk perceptions, and illustrates the key role of institutional and peer trust for vaccination success. Policymakers must build vaccine promotion techniques differentiated according to “acceptors”, “refusers”, and “ hesitants”, while restoring much larger trust in their actions upfront if they wish to close the gap to the level of herd immunity.
Local solutions to global challenges: Canadian Base think tank of behavioral scientists to tackle COVID-19
In this report, we outline key questions and problems raised by the pandemic, highlight relevant research we and others are conducting, and outline preliminary thoughts on how we might work together to bring behavioural science to the fight against COVID-19
Crafting COVID-19 communications
How should organizations best communicate with their customers during the pandemic? At the outset, it appeared that everyone was saying the same thing, and scrambling to change policies, some of which broke customer trust and loyalty in the process. Leaders and laggard on loyalty will emerge out of this pandemic – these 7-tips for more effective brand communications during these challenging times will be key in leading the pack.
What predicts work-from-home success for employees
In this joint whitepaper with JUST Capital, we explore the challenges faced by organizational leaders as they look to traverse the complexities of the new WFH environments faced by their employees. Companies are aware of the perilous effects that work-from-home coupled with the current pandemic can have on the psychological wellbeing of their employees. We outline latest research from the BEworks Work-From-Home Diagnostic tool.
How Behavioral Science can help companies and workers cope in a crisis
In this webinar, JUST Capital, CEO Martin Whittaker, interviews BEworks Co-founders Dan Ariely & Kelly Peters to help business leaders understand the psychological tolls of working from home during the pandemic. Kelly Peters advises on what companies can do to ease the psychological stresses employees face during this time.
Work-from-home and return-to-work diagnostics
Using insights from over a dozen studies that previously studied remote-work and organizational psychology, as well as research on the behavioral drivers of job performance, the BEworks team developed the WFH Diagnostic Tool, which analyzes five key psychological dimensions – Trust, Creativity, Collaboration, Social Connection and Psychological Safety – which impacts the productivity and overall experience of employees working from home.
Ethical leadership at the heart of the COVID-19 crisis
In an open letter to business leaders, Nina Mazar (co-founder of BEworks and Professor of Marketing at Boston U) outlines the biggest questions facing organizations during the pandemic. She implores leaders to think of these questions as big ethical issues which require decisive, and evidence-based decision-making. She writes – any of these big societal questions that we are facing in the here and now offer the chance to make unprecedented progress but to do it well, they require a multi- and interdisciplinary, global approach. Read her full letter here.
5 ways managers can adapt to the work-from-home-force now, because it’ll be here for a while
Most organizations have the technology infrastructure available, if not already in place. That’s not the most pressing issue for many companies. What needs to be addressed are behavioral concerns: trust, creativity, collaboration, connection, and psychological safety. It is essential that leaders get the human side of a transition to working from home right — not just for well-being, but for prosperity.
How investors can stay rational in irrational times
Biases end up leading us to sell our portfolios in the face of downturns, to feel like we are taking action against volatility
Millennials stand out as being more cautious about their personal finances during COVID-19
To better understand consumers today and for the future as the economy and businesses reopen, Equifax Canada teamed up with BEworks, experts in behavioral economics. After examining the consumer confidence data and survey research, Kelly Peters, CEO & Co-Founder of BEworks, suggests that younger adults in particular are less susceptible to the scarcity mindset driving other consumers.
BEworks Partnered with
19-0: United Against COVID-19 to Shift Public Beliefs and Behaviours
Collectively called 19 To Zero: United Against COVID-19, the international group represents more than 300 leaders from healthcare, government, and private sector organizations. BEworks is leading the Behavioural Economics Nudge Unit for the consortium in collaboration with Professor Kirsten Cornelson from the University of Notre Dame. BEworks’s focus is on the design and delivery of novel behaviour change solutions, tools, and guides, for use by public and private organizations across a host of COVID-19 challenges. The team is taking a rigorous, data-driven approach to combating public confusion and mistrust.
Applied Research Rapid Response to COVID-19 – Optimizing Interventions to Combat COVID-19 Misinformation Online’
In partnership with Sheridan College, BEworks was awarded a Natural Sciences and Engineering Research Council of Canada (NSERC) grant, through the College and Community Innovation Program – Applied Research Rapid Response to COVID-19. The grant is designed to ‘Optimize Interventions to Combat COVID-19 Misinformation Online’. We have partnered to apply our expertise in behavioural science to help devise and test interventions.
As a part of this grant, we are also partnered with MediaSmarts, Canada’s Centre for Digital and Media Literacy, as a partner. Our academic collaborators Gordon Pennycook, Paul Seli, and David Rand, are amongst the world’s leading misinformation researchers and have published extensively on the causes of and solutions to misinformation.
Delvinia – Partner to launch a study to reveal the underlying cognitive factors driving people’s intentions to be vaccinated against COVID-19
Delvinia is a research technology and consumer data collection company that is transforming how data is collected and used to underpin business decision-making at every level. The company has spawned a successful portfolio of products and services, including the research automation platform Methodify.it; Canada’s leading online consumer panel, AskingCanadians; and CRIS, which automates qualitative research. For more information, please visit delvinia.com or follow @delvinia on Twitter.
BEworks worked with AskingCanadians by Delvinia, to collect 3,700 qualified responses in less than 3 days for this study on COVID-19 beliefs and behaviours. The work is considered the first of its kind looking to understand the psychological basis for vaccine hesitancy in Canada. AskingCanadians quick turn-around from launch to results is what made this research possible, allowing us to generate novel insights and recommendations from the data in a timely manner.
JUST Capital – Understanding Employee Psychology and Well-being while WFH
BEworks and JUST Capital will be helping organizations improve their worker productivity, motivation, and overall well-being during the re-opening phase of this tumultuous time. Organizations will be able to access BEworks‘ Work-from-Home (WFH) and Return-to-Work (RTW) Diagnostic Tools, that are designed to help organizations understand the factors predictive of employee success in remote working environments, and the employee needs and risks as companies prepare to transition workers back into retail, hospitality, and office environments.
The mission of JUST Capital is to build an economy that works for all Americans by helping companies improve how they serve all their stakeholders – workers, customers, communities, the environment, and shareholders.
Environics Analytics (EA) is the premier marketing and analytical services company in North America, helping thousands of customers across every industry sector turn data and analytics into strategy, insights and results. Established in 2003, EA specializes in using best-in-class data, analytics expertise and purpose-built software to address key challenges in areas such as consumer profiling and segmentation, multichannel media planning and execution, trade area analysis, merchandising strategies and site location decision-making. Environics Analytics’ team of 230 statisticians, modellers, geographers and business strategists help organizations develop data-driven solutions and achieve success along every phase of their analytics journey.
EA worked with partners like BEworks to develop VaccineInsights, a database that provides up-to-date COVID-19 vaccination intentions and insightful driver data (BEworks’ Cognitive Factors) estimated at the neighbourhood level