Our Multi-disciplinary Team

We illuminate the unseen factors influencing everyday behavior using science to build new, creative strategies that solve today’s problems and anticipate tomorrow's challenges.

Wardah MalikChief Executive Officer

Wardah Malik

Wardah MalikChief Executive Officer

Prof. Dan Ariely, PhDCo-Founder & Chief Behavioral Scientist

Prof. Dan Ariely, PhD

Prof. Dan Ariely, PhDCo-Founder & Chief Behavioral Scientist

Nina Mazar, PhD Co-Founder & Chief Scientific Advisor

Nina Mazar, PhD

Nina Mazar, PhD Co-Founder & Chief Scientific Advisor

David Pizarro, PhD Chief Science Officer

David Pizarro, PhD

David Pizarro, PhD Chief Science Officer

David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute

David R. Lewis, MBA, CFA, PhD

David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute

Sean Donnelly Senior Vice President Client Strategy

Sean Donnelly

Sean Donnelly Senior Vice President Client Strategy

Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President Finance & Operations

Keegan Varella MBA, MSc. Fin, CPA, CMA

Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President Finance & Operations

Nathaniel Barr, PhD Senior Innovation Advisor

Nathaniel Barr, PhD

Nathaniel Barr, PhD Senior Innovation Advisor

Michelle Hilscher, PhDVice President, Strategy

Michelle Hilscher, PhD

Michelle Hilscher, PhDVice President, Strategy

David Thomson, PhDVice President, Strategy

David Thomson, PhD

David Thomson, PhDVice President, Strategy

Ada Le, PhDVice President, Strategy

Ada Le, PhD

Ada Le, PhDVice President, Strategy

Shannon O'Malley, PhDHead of Client Experience

Shannon O'Malley, PhD

Shannon O'Malley, PhDHead of Client Experience

Kazunaga Matsuki, PhD Regional Director, Japan

Kazunaga Matsuki, PhD

Kazunaga Matsuki, PhD Regional Director, Japan

Juan Camilo Salcedo, PhDRegional Director, LATAM

Juan Camilo Salcedo, PhD

Juan Camilo Salcedo, PhDRegional Director, LATAM

Adalberto Palma Executive Advisor, LATAM

Adalberto Palma

Adalberto Palma Executive Advisor, LATAM

Pierre-Jean Malé, PhDSenior Strategist

Pierre-Jean Malé, PhD

Pierre-Jean Malé, PhDSenior Strategist

Angela Cooper, PhDSenior Strategist

Angela Cooper, PhD

Angela Cooper, PhDSenior Strategist

Shelbie Sutherland, PhDSenior Strategist

Shelbie Sutherland, PhD

Shelbie Sutherland, PhDSenior Strategist

Erick Roat, PhDAdvisor

Erick Roat, PhD

Erick Roat, PhDAdvisor

Julia Van de Vondervoot, PhDAssociate

Julia Van de Vondervoot, PhD

Julia Van de Vondervoot, PhDAssociate

Mona Zhu, PhDAssociate

Mona Zhu, PhD

Mona Zhu, PhDAssociate

Aldo Martinez, BA Business Analyst 

Aldo Martinez, BA

Aldo Martinez, BA Business Analyst 

Ian Roberts, PhDAssociate

Ian Roberts, PhD

Ian Roberts, PhDAssociate

Matthias Berkes, PhDAssociate

Matthias Berkes, PhD

Matthias Berkes, PhDAssociate

Camille WeinsheimerAssociate

Camille Weinsheimer

Camille WeinsheimerAssociate

Youval Aberman, PhDAssociate

Youval Aberman, PhD

Youval Aberman, PhDAssociate

Keturah MorrisExecutive Assistant & Internal Communications Manager

Keturah Morris

Keturah MorrisExecutive Assistant & Internal Communications Manager

Miles Atwell, MBA Director, Operations, HR, Strategy

Miles Atwell, MBA

Miles Atwell, MBA Director, Operations, HR, Strategy

Sydney Fajardo, BSc Project Manager

Sydney Fajardo, BSc

Sydney Fajardo, BSc Project Manager

Kristin Barham Human Resources Manager

Kristin Barham

Kristin Barham Human Resources Manager

Duminda Tennakoon Finance Manager

Duminda Tennakoon

Duminda Tennakoon Finance Manager

Tania Tasmin Finance & Operations Analyst

Tania Tasmin

Tania Tasmin Finance & Operations Analyst

Joylin PintoMarketing Operations Manager

Joylin Pinto

Joylin PintoMarketing Operations Manager

Katrina TeimoDesign Manager

Katrina Teimo

Katrina TeimoDesign Manager

Fernando Heffner, BA Senior Graphic Designer

Fernando Heffner, BA

Fernando Heffner, BA Senior Graphic Designer

Jovana Todorovic, BFA Graphic Designer

Jovana Todorovic, BFA

Jovana Todorovic, BFA Graphic Designer

Sophie Zhao, MA Sales Analyst

Sophie Zhao, MA

Sophie Zhao, MA Sales Analyst

Laura TurbayContent writer

Laura Turbay

Laura TurbayContent writer