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Our Team

Kelly Peters, MBA

CEO & Co-Founder

Dan Ariely, PhD

Co-Founder & Chief Behavioral Scientist

Nina Mazar, PhD

Co-Founder & Chief Scientific Advisor

David Lewis, PhD, MBA, CFA

President of Research Institute

David Pizarro, PhD

Chief Science Officer

Wardah Malik

Chief Marketing Officer

Michelle Hilscher, PhD, MA, BSc

Vice President

David Thomson, PhD, BA

Vice President

Ada Lê, PhD

Vice President

Miles Atwell, MBA, BSc

Business Strategist, Corporate Strategy

Shannon O’Malley, PhD

Director of BE Academy

Kazunaga Matsuki, PhD

VP Experimentation & Choice Architecture, Regional Director-Japan

Angela Cooper, PhD, BA, MA

Associate

Eriko Matsuki, PhD

Associate

Erick Roat, PhD, MA, BA

Associate

Juan Camilo Salcedo, PhD

Practice & Growth Lead, LATAM

Adalberto Palma

Executive Advisor: LATAM

Leigh Christopher, PhD

Associate

Matthew Kan, PhD, MSc

Associate

Nathaniel Barr, PhD

Scientific Advisor

Pierre-Jean Malé, PhD, MSc

Associate

Sarah Carpentier, PhD, MA, BA

Associate

Shelbie Sutherland, PhD, MA, BA

Associate

Sofia Deleniv, PhD, BA, MSc

Associate

Aldo Martinez, BA

Business Analyst

Julia Van de Vondervoot, PhD, BA

Associate

Mona Zhu, PhD

Associate

Bart Piekarski, RN

Research Associate

Tirth Bhatt, MA, BA

Data Science Analyst

Tien Nguyen, MBA, ACCA

Director of Finance & Strategy

Steven Doan, MSc

Senior Analyst, Finance and Operations

Brian Kim

PMO Manager

Joylin Pinto

Marketing Operations Manager

Sean Donnelly, BA, MA

VP of Growth

Sydney Fajardo, BSc

PMO Manager

Sheila Cardenas

Community Lead

Stacey Feldman

Executive Assistant to the CEO & Co-Founder

Jovana Todorovic, BFA

Junior Graphic Designer

Katrina Teimouarabdi

Design Manager

Emily Froman

Marketing Intern

Laura Turbay, BS

Marketing Research Intern

Douglas Sandler

Academy Intern