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Our Team

Kelly Peters

CEO & Co-Founder

Dan Ariely

Co-Founder & Chief Behavioral Scientist

Nina Mazar

Co-Founder & Chief Scientific Advisor

David Lewis

Chief Client Officer

Dhushan Thevarajah

Chief Operating Officer

Wardah Malik

Vice President, Digital & Marketing

David Pizarro

Chief Science Officer

Michelle Hilscher

Director, Discovery & Behavioral Diagnostics

Jennifer Weeks

Director, Ideation & Prototyping

David Thomson

Director, Experimentation & Choice Architecture

Ada Le

Senior Associate

Shannon O’Malley

Senior Associate

Kazunaga Matsuki

Senior Associate

Jeremy Gretton

Associate

Olga Rodriguez-Sierra

Associate

Rebecca Judges

Associate

Sarah Carpentier

Associate

Angela Cooper

Associate

Shelbie Sutherland

Associate

Mark Morrissey

Associate

Juan Camilo Salcedo

Practice & Growth Lead, LATAM

Andrew Abela

Associate

Eriko Matsuki

Associate

Pierre-Jean Male

Associate

Jesse Van Patter

Data Analyst

Nathaniel Barr

Scientific Advisor

Vicky Sipidias

Executive Advisor, Energy Sector

Malcolm (Max) Thompson

Executive Advisor, Financial Services

Tania Morano

Client Growth Specialist

Pauline Kabitsis

Client Account Lead, Healthcare

Paul Jass

Program Manager

Jennifer Manzon

Project Coordinator

Julia Latacka

HR Generalist

Sheila Cardenas

Community Lead

Sarah Clancy

Community Coordinator

Stacey Feldman

Executive Assistant to the CEO

Sydney Fajardo

Administrative Specialist

Sasha Panova

Senior Graphic Designer

Sara Barr

Graphic Designer

Tien Nguyen

Senior Financial Analyst