Our Team

Shannon O'Malley, PhD

Behavioral Science Consultant

Shannon is an experienced practitioner and has applied behavioral science to solve challenges in a variety of sectors. She has led numerous complex and impactful behavior change initiatives in financial services, transit, marketing, and beyond. 

As Head of Client Experience, Shannon continues to apply her passion for helping clients apply behavioral science by creating engaging and informative content, through workshops, speaking events, reports and other outlets. Shannon is an engaging and passionate teacher who is skilled at translating complex ideas for a broad audience. 

Over her career, she has developed and taught advanced level courses on psychology and behavior at Rotman School of Management at the University of Toronto, and at the University of Waterloo. Prior to BEworks, Shannon earned her PhD in Cognitive Psychology at the University of Waterloo, where she studied the role of attention and visual processing, and has published her academic work in several top-tier scientific journals.

What is a challenge Shannon loves to work on?

I am fascinated by the interaction between workers and automation. Often when we automate tasks, we relegate people to ‘monitoring’ tasks (aka. observe the process and react if anything goes wrong). Human cognition is not actually well suited for reacting quickly and appropriately to unusual events after long periods of quiet waiting. I would love to re-imagine the role for people amongst automation: how do we make our role more engaging and fulfilling while still maintaining the safety and oversight required of these jobs? 
 

Featuring Shannon

  • Nate Barr & Shannon O'Malley wrapping it up

Shannon's Featured Events

Build Digital Experiences That Convert

2022-03-23 | 12-1pm

Customer experience (CX) is key to maximizing conversions, but traditional approaches are often limited by the psychological barriers in the consumer decision journey.​ 

Improving Client Outcomes: The Role of Behavioral Finance

2022-11-16 | 12pm

Hosted by Canadian Securities Institute, Shannon will discuss how psychological factors influence clients' financial decisions and practical applications advisors can use to better guide their clients.

  • Ada Le, PhDVice President, Strategy

    Ada Le, PhD

    Ada Le, PhDVice President, Strategy

  • Shannon O'Malley, PhDBehavioral Science Consultant

    Shannon O'Malley, PhD

    Shannon O'Malley, PhDBehavioral Science Consultant

  • Wardah MalikChief Executive Officer

    Wardah Malik

    Wardah MalikChief Executive Officer

  • Nina Mazar, PhD Co-Founder & Chief Scientific Advisor

    Nina Mazar, PhD

    Nina Mazar, PhD Co-Founder & Chief Scientific Advisor

  • David Pizarro, PhD Chief Science Officer

    David Pizarro, PhD

    David Pizarro, PhD Chief Science Officer

  • David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute

    David R. Lewis, MBA, CFA, PhD

    David R. Lewis, MBA, CFA, PhD President, BEworks Research Institute

  • Nathaniel Barr, PhD Senior Innovation Advisor

    Nathaniel Barr, PhD

    Nathaniel Barr, PhD Senior Innovation Advisor

  • Michelle Hilscher, PhDVice President, Strategy

    Michelle Hilscher, PhD

    Michelle Hilscher, PhDVice President, Strategy

  • Sean Donnelly Senior Vice President, Client Strategy

    Sean Donnelly

    Sean Donnelly Senior Vice President, Client Strategy

  • David Thomson, PhDVice President, Strategy

    David Thomson, PhD

    David Thomson, PhDVice President, Strategy

  • Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President, Finance & Operations

    Keegan Varella MBA, MSc. Fin, CPA, CMA

    Keegan Varella MBA, MSc. Fin, CPA, CMASenior Vice President, Finance & Operations

  • Adalberto Palma Executive Advisor, LATAM

    Adalberto Palma

    Adalberto Palma Executive Advisor, LATAM

  • Juan Camilo Salcedo, PhDRegional Director, LATAM

    Juan Camilo Salcedo, PhD

    Juan Camilo Salcedo, PhDRegional Director, LATAM

  • Miles Atwell, MBA Director, Operations, HR, Strategy

    Miles Atwell, MBA

    Miles Atwell, MBA Director, Operations, HR, Strategy

  • Angela Cooper, PhDSenior Strategist

    Angela Cooper, PhD

    Angela Cooper, PhDSenior Strategist

  • Shelbie Sutherland, PhDBehavioral Science Consultant

    Shelbie Sutherland, PhD

    Shelbie Sutherland, PhDBehavioral Science Consultant

  • Pierre-Jean Malé, PhDSenior Strategist

    Pierre-Jean Malé, PhD

    Pierre-Jean Malé, PhDSenior Strategist

  • Erick Roat, PhDAdvisor

    Erick Roat, PhD

    Erick Roat, PhDAdvisor

  • Mona Zhu, PhDAssociate

    Mona Zhu, PhD

    Mona Zhu, PhDAssociate

  • Julia Van de Vondervoot, PhDBehavioral Science Consultant

    Julia Van de Vondervoot, PhD

    Julia Van de Vondervoot, PhDBehavioral Science Consultant

  • Youval Aberman, PhDBehavioral Science Consultant

    Youval Aberman, PhD

    Youval Aberman, PhDBehavioral Science Consultant

  • Fernando Heffner, BA Senior Graphic Designer

    Fernando Heffner, BA

    Fernando Heffner, BA Senior Graphic Designer

  • Jovana Todorovic, BFA Graphic Designer

    Jovana Todorovic, BFA

    Jovana Todorovic, BFA Graphic Designer

  • Aldo Martinez, BA Business Analyst 

    Aldo Martinez, BA

    Aldo Martinez, BA Business Analyst 

  • Duminda Tennakoon Finance Manager

    Duminda Tennakoon

    Duminda Tennakoon Finance Manager

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