Shannon is an experienced practitioner and has applied behavioral science to solve challenges in a variety of sectors. She has led numerous complex and impactful behavior change initiatives in financial services, transit, marketing, and beyond. 

As Head of Client Experience, Shannon continues to apply her passion for helping clients apply behavioral science by creating engaging and informative content, through workshops, speaking events, reports and other outlets. Shannon is an engaging and passionate teacher who is skilled at translating complex ideas for a broad audience. 

Over her career, she has developed and taught advanced level courses on psychology and behavior at Rotman School of Management at the University of Toronto, and at the University of Waterloo. Prior to BEworks, Shannon earned her PhD in Cognitive Psychology at the University of Waterloo, where she studied the role of attention and visual processing, and has published her academic work in several top-tier scientific journals.

What is a challenge Shannon love to work on?

I am fascinated by the interaction between workers and automation. Often when we automate tasks, we relegate people to ‘monitoring’ tasks (aka. observe the process and react if anything goes wrong). Human cognition is not actually well suited for reacting quickly and appropriately to unusual events after long periods of quiet waiting. I would love to re-imagine the role for people amongst automation: how do we make our role more engaging and fulfilling while still maintaining the safety and oversight required of these jobs?