A Marketer’s Guide to Behavioral Segmentation
For the first time ever, BEworks is sharing its science-backed strategies for behavioral marketing segmentation. What was once a client-only strategy guide for brands such as TD Bank, Clinique, and Budweiser, is now open to the public, to aid in the precise identification of your target population based on the behavioral and psychological factors that actually drive consumer behavior.
Traditional segmentation often falls prey to stereotypes and biases present in consumer self-reporting and demographic segmentation. Using a behavioral approach backed by scientific research and social psychology, we reveal consumers true, unique preferences and intentions.