Shannon is an experienced practitioner and has applied behavioural science to solve challenges in a variety of sectors. She has led numerous complex and impactful behaviour change initiatives in financial services, transit, marketing, and beyond. As Head of Client Experience, Shannon continues to apply her passion for helping clients apply behavioral science by creating engaging and informative content, through workshops, speaking events, reports and other outlets. Shannon is an engaging and passionate teacher who is skilled at translating complex ideas for a broad audience.
Over her career, she has developed and taught advanced level courses on psychology and behaviour at Rotman School of Management at the University of Toronto, and at the University of Waterloo. Prior to BEworks, Shannon earned her PhD in Cognitive Psychology at the University of Waterloo, where she studied the role of attention and visual processing, and has published her academic work in several top-tier scientific journals.