Thank you for visiting our page. Given the evolving nature of COVID-19, we have decided to postpone our 3rd annual summit until Oct 2021. Please follow us for further details and we hope you stay safe.

Transforming the world through behavioural insights and scientific thinking

October 2021, Toronto

The world’s most influential behavioural scientists converge to share their insights about how business strategy and innovation are being improved through a richer understanding of human behaviour.

The implications of behavioural science are far reaching. Our speakers have applied behavioural insights to:

  • Developing entirely new models for insurance companies
  • Designing tools to improve honesty and reduce corruption
  • Increasing organ donation rates with a few simple changes
  • Creating new methods for testing product innovations in retail markets

Adopting a scientific mindset to business challenges will allow you to change the way your organization approaches its biggest innovation objectives. 

Why you should attend

The goal of the 3rd Annual BEworks Summit for Behavioural Economics in Business is to close the gap between business and science, and help business leaders embrace scientific thinking to achieve their strategic priorities.

  • You’re a business leader that wants to push your organization to think differently about strategy and innovation
  • You want to understand why even the best products, innovations, and policies fail despite your best marketing efforts
  • You’re a scientist at heart. You question your observations and look for ways to develop innovations backed by evidence.
  • You’re hungry to learn more about the way people think and behave so that you can develop better solutions for them.
  • You believe that data-driven evidence is superior to opinion
  • You want to meet with other business leaders who have embraced behavioural economics and scientific thinking to change the way they approach business challenges

What to expect

Accelerate Innovation Within Your Organization With Behavioural Economics

Behavioural Economics is the science of understanding cognitive biases – the way people think and make decisions – and using this knowledge to design more effective solutions to influence their behaviour. Learn how your business can infuse your biggest objectives with richer insights and new experimental techniques to drive meaningful outcomes, from product design, pricing, innovation and risk, sales and service strategies, and change management.

Connect With World-Leading Scientists Who are changing the way businesses approach strategy and innovation

This prestigious group of scientists and science advocates, including Dan Ariely, Kelly Peters, Nina Mažar, Cass Sunstein and Michael Norton, are leading the charge in shaping the application of Behavioural Economics in industry and championing scientific approaches on the global stage.


Kelly Peters, MBA

Kelly Peters is the CEO and Co-Founder of BEworks. She is passionate about bringing scientific thinking to business strategy, marketing, and operations.

Kelly has overseen the launch of several new business ventures that capitalized on insights into consumer behavior. Her interest in behavioral science stems back to the late 90s when working on behavioral scoring models in credit risk and online distribution models, evolved through behavioral finance, and finally culminated in 2008 when she embraced behavioral economics as the most reliable approach to executing strategy. She launched what might be the world’s first commercial application of behavioral field experiments while at RBC to help drive adoption of online service channels. Among the first to see the commercial potential of the Web in 1993, Kelly spent several years in the dot-com industry before focusing on financial services, where she spent 12 years leading complex innovation projects providing her with a rich background in innovation, technology, and human behavior. Kelly is a Faculty Lecturer of Applied Behavioral Science at the University of Toronto’s Rotman School of Management, and regularly lectures at Cornell, Harvard, and other academies. She is a sought-after keynote speaker, has conducted three TEDx talks, and has been featured in the New York Times & Forbes. After studying philosophy and technology, Kelly earned an MBA from Dalhousie University and is a Fellow of the Institute of Canadian Bankers.

Dan Ariely, PhD

BEworks Co-Founder & Chief Behavioural Scientist 

Dan Ariely is the Professor of Behavioral Economics at Fuqua School of Business, Duke University and Founding Partner at BEworks. 

Dan Ariely’s groundbreaking experimental research and prolific writing has made him one of the most prominent leaders in the field of Behavioral Economics; an interdisciplinary science combining psychology, and economics to understand human behavior and decision-making. 

Dan’s writing on irrational decision-making in the marketplace has been featured in the most prominent academic journals and in a variety of popular media outlets such as the New York Times, Wall Street Journal, Washington Post, and the Boston Globe, among many others. He has also written three New York Times best-selling books that have become recognized standards in the field: Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty. 

David Pizarro, PhD

David is an Associate Professor from Cornell University, and Chief Science Officer at BEworks. David is renowned for his work in understanding the impact of emotions on decision-making, particularly the impact the emotion disgust has on moral judgments. He is also interested in the influence of emotional states on thinking and deciding. More specifically on how emotions (anger, disgust, fear, etc.) impact how people process information, how they remember events, and how these emotions impact their judgments of others.

David is a featured TED talk presenter, and hosts a podcast on the nature of human morality called Very Bad Wizards.

Nina Mazar, PhD

A behavioral scientist, Nina has been named as one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by the business education website Poets&Quants in 2014. With her focus on behavioral economics, Nina investigates consumer behavior and how it deviates from standard economic assumptions. In addition, she studies moral decision-making and its implications for policy. Her research topics range from irrational attraction to free products, the paradoxes of green behavior to temptations to be dishonest. Nina was nominated for the SSHRC Aurora Prize for “Outstanding New Researcher,” and she is the recipient of several teaching and research awards, including the Rotman Dean’s Award for Excellence in Research and the William F. O”Dell Award of AMA’s Journal of Marketing Research (for having made the most significant, long-term contribution to marketing theory, methodology, and/or practice with her 2008 JMR paper on Dishonesty).

Nina has published her research in leading academic journals like the Journal of Marketing Research, Psychological Sciences, Review of Economic Studies, and the Proceedings of the National Academy of Sciences. Popular accounts of her work have appeared among others on NPR, BBC, in the New York Times, Financial Times, Wired, and her research has been featured in Harvard Business Review’s Breakthrough Ideas. Nina is a Professor of Marketing at Rotman School of Management, University of Toronto; specialization in marketing, behavioral economics, and economic policy; She has a doctorate in Business Administration, from Johannes Gutenberg-University.

Cass Sunstein, JD

Harvard Professor & Author, Former White House Advisor from 2009 to 2012 

Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. Mr. Sunstein has testified before congressional committees on many subjects, and he has been involved in constitution-making and law reform activities in a number of nations. 

Mr. Sunstein is author of many articles and books, including (2001), Risk and Reason (2002), Why Societies Need Dissent (2003), The Second Bill of Rights (2004), Laws of Fear: Beyond the Precautionary Principle (2005), Worst-Case Scenarios (2001), Nudge: Improving Decisions about Health, Wealth, and Happiness (with Richard H. Thaler, 2008), Simpler: The Future of Government (2013) and most recently Why Nudge? (2014) and Conspiracy Theories and Other Dangerous Ideas (2014). He is now working on group decision-making and various projects on the idea of liberty. 

Michael Norton, PhD

Harvard Professor & Member of Harvard’s Behavioural Insights Group 

Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School, and a member of Harvard’s Behavioural Insights Group. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management. 

He is the co-author ― with Elizabeth Dunn ― of the book, Happy Money: The Science of Smarter Spending (Simon & Schuster). 

His work has been published in academic journals including Science, Proceedings of the National Academy of Sciences, Psychological Science, and the Quarterly Journal of Economics, has been covered in media outlets such as the Economist, the Financial Times, the Wall Street Journal, and the Washington Post, and has been parodied by the Onion. He has appeared on National Public Radio, CBS, Fox, and MSNBC, and written op-eds for the New York Times, Forbes, and the Los Angeles Times. 

Dilip Soman, PhD, MBA

Dilip Soman is a professor of marketing and holds the Corus Chair in Communications Strategy at the University of Toronto Rotman School of Management. He researches behavioral economics and applications to consumer well-being, marketing, and policy.

Paul Bloom, PhD

Paul Bloom is the Brooks and Suzanne Ragen Professor of Psychology and Cognitive Science at Yale University. His research explores how children and adults understand the physical and social world, with special focus on morality, religion, fiction, and art. He is past-president of the Society for Philosophy and Psychology, and co-editor of Behavioral and Brain Sciences, one of the major journals in the field. Dr. Bloom was an undergraduate at McGill University and then went to graduate school at MIT, under the supervision of Dr. Susan Carey. He taught at University of Arizona for ten years before moving to Yale in 1999.

Dr. Bloom has won numerous awards for his research and teaching, including the Lex Hixon Prize for teaching excellence in the social sciences at Yale. In 2017, he received the $1 million 2017 Klaus J. Jacobs Research Prize for his investigations into how children develop a sense of morality.

Dr. Bloom has written for scientific journals such as Nature and Science, and for popular outlets such as The New York TimesThe GuardianThe New Yorker, and The Atlantic Monthly. He is the author or editor of seven books, including, most recently, Against Empathy: The case for rational compassion. He is currently writing a book on the pleasures of suffering.

Paul Bloom Twitter
On Amir, PhD

About the Host: BEworks

Founded in 2010, BEworks is the world’s first consulting firm and research institute that specializes in the application of behavioural insights and the scientific method. Dan Ariely, renowned behavioural scientist and New York Times best-selling author, co-founded BEworks along with the firms’ CEO and BE pioneer Kelly Peters and top marketing scholar Nina Mažar.

About the Venue: TBA

The Venue will be located in the city of Toronto.


Media are invited to contact ([email protected]) for accreditation.

Last Year's Sponsors

Silver Sponsor
Aird & Berlis
Aird & Berlis
Bronze Sponsor
Southern Ontario Behavioural Decision Research (SOBDR)
Southern Ontario Behavioural Decision Research (SOBDR)
Canadian Tire Financial Services
Canadian Tire Financial Services
FP Canada
FP Canada
Gold Sponsor
Platinum Sponsor
Manulife Investment Management
Manulife Investment Management

Sponsorship opportunities for this year are still available.
For information, please reach out to Sheila Cardenas at [email protected]

Student Attendance

As a firm committed to academic development and learning, BEworks has complimentary seats for students pursuing careers in cognitive and social psychology, neuroscience and marketing. We welcome student poster submissions in judgement and decision making that relate to issues of applied importance. Please submit a maximum 300-word abstract before August 24, 2020. Final applicants will be contacted to join us by end of August. To apply or for any related questions, please contact the organizing team at [email protected]

For submissions please visit


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