Behavioral Diagnostics Toolkit

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Memory



Hindsight Bias

I knew it!…I think… Hind Sight Bias describes our tendency to see past events as more predictable then they actually were. This often occurs through a series of memory processes involving distortions in the memory itself, beliefs about the inevitability of the event, and beliefs about the events foreseeability.

Rosy Retrospection

The good old days! The tendency to remember events in the past as better than they actually were.

Mere Exposure

The tendency to prefer something simply because we have experience with it. Simply having been exposed to something can form a sense of familiarity that translates into valuing it over other, less familiar choice options.

Generation Effect

Rewrite this definition if you can! Self-generated information is better remembered than read or memorized information. Particularly, we are more prone to remembering things that we have taken an active part in creating.

Consistency Bias

I always knew I’d love skydiving! Consistency Bias describes our tendency to retroactively adjust our attitudes so that we can avoid admitting that they’ve changed. We remember our past beliefs and attitudes as overly consistent with our current beliefs and attitudes.

Choice Supportive Bias

Choice supportive bias is the tendency to remember one’s choices as better than they actually were, overemphasizing positive features and under emphasizing negative features. This bias may be stronger in older adults.