Featured In the Media

Published Articles

Analyzing and Nudging Energy Conservation and Demand Shifting Through Time of Use Compliance 
BEworks client report for the OEB, November 2015

Can RBC’s digital wallet beat Apple?
by Doug Steiner, Special to The Globe and Mail, Jan. 29 2015

A Practitioner’s Guide to Nudging 
Research Report Series, Behavioural Economics in Action, Rotman School of Management, University of Toronto, 2013; authored by Kim Ly, Nina Mazar, Min Zhao and Dilip Soman with ideas and input from Kelly Peters

Six Ways Our Brains Make Bad Financial Decisions 
by Dan Ariely and Nina Mazar, Report on Business, Jan 25 2013

First Steps – Applying Behavioral Economics to Challenging Social Problems 
by BEworks, Policy Options Magazine, Dec 2012 / Jan 2013

Ask Ariely
by Dan Ariely, various articles for The Wall Street Journal, Life & Culture section

How to Pay People 
by Dan Ariely, Bloomberg Businessweek Magazine, Sep 22 2011

We Cannot be Emotionless, But We are Capable of Rational Debate 
by David Pizarro, The Globe and Mail, Mar 15 2010

Featured in the Media

How to Raise Your Prices Without Driving Away Your Clients 
Kelly Peters featured in Canadian Business, April 4, 2016

Using behavioural economics to drive customer engagement  
Kelly Peters featured by B2B News Network, November 26th, 2014

Moral Psych101 – Listen to Tupac
David Pizarro’s interview with Arjan Haring for Science Rockstars, January 24, 2014

Harper Government Joins Forces with Industry to Take Aim at the Underground Economy
Nina Mazar selected as member of Minister of National Revenue’s Advisory Committee on three-year strategy to combat the underground economy in Canada.  (Nov.26, 2014, Marketwired via COMTEX — Canada Revenue Agency)

Newspapers move pieces in the online pay puzzle  
Kelly Peters featured in Financial Post, May 13, 2013

How Your Signature Affects Your Honesty 
Nina Mazar featured in The Globe and Mail, Nov 2 2012

Ideas with Paul Kennedy, Risk 
Nina Mazar on CBC-Radio 1, Sep 10 2012

The Lang & O’€™Leary Exchange, The Real Deal 
Doug Steiner on CBC-TV, Dec 2 2011

Moral Philosophy Goodness has Nothing to Do with It 
David Pizarro’s work featured in The Economist, Sep 24 2011

Why Going Green Won’t Make you Better or Save you Money 
Nina Mazar’s work featured in The Washington Post, July 18, 2010