Conversion Conference
Las Vegas, April 19, 2017 - April 20, 2017
Conversion Conference features two full days of parallel in-depth sessions taught by the world’s leading CRO experts. Kelly Peters (CEO & Co-Founder) will be presenting a talk titled “The Science of Optimization: Applying Behavioural Economics to CRO”. Through case studies and scientific research, Kelly Peters will explain how and why Behavioral Economics is transformational for marketers to reinvent their conversion strategies.
BEHAVE 2017
New York, May 7, 2017- May 9, 2017
Kelly Peters’ (CEO & Co-Founder) talk will focus on the application of Behavioral Economics to the toughest marketing challenges. As marketers, designers, and strategists, we all hold intuitions about what approach will change consumer behaviour. The field of Behavioral Economics sheds light on the psychology of human decision-making, and helps challenge our intuition with evidence. Through case studies and scientific research, Kelly will explain how and why scientific thinking is transformational for marketers and strategists. Behavioral Economics offers a new way to think about and influence behavior by way of profound psychological insights. This talk will challenge what you know about how people make decisions and guide you through a new framework that enables successful execution of marketing strategy.
BEHAVE is at the intersection of marketing, optimization, testing and behavioral psychology, seamlessly blending these diverse disciplines to deliver a truly unique three-day event. By converging these fields, BEHAVE digs into the root of all conversions – human behavior. Featured speakers include Nate Silver, Robert Cialdini, and Kelly Peters.
Past Events
Thomson Reuters Financial and Risk Summit
Toronto, Canada, December 5, 2016
The machine, or more specifically the algorithm, is taking over trading. What is the future? Is there a continued role for the manual trader? In a panel discussion that debated the merits of artificial intelligence versus expert human advice, Kelly Peters (CEO & Co-Founder) argued for a world of coexistence between man and machine, where the strengths of humans and algorithms were both utilized and worked together towards a common goal.
Toronto Behavioral Insights Community November Meetup
Toronto, Canada, November 28, 2016
Mikayla Ford (Associate) and David Thomson (Associate) presented a talk at our office on the application of Behavioural Economics to UX design – where art meets science. Mikayla and Dave discussed how the use of Behavioural Economics and the experimental method can empower leaders in the UX space to increase conversion rates and optimize UX design based on empirical evidence.
Pinsent Masons Regulatory Conference 2016
London, UK, November 10, 2016
Kelly Peters (CEO & Co-Founder) delivered a keynote address where she focused on the latest cutting-edge research in Behavioral Economics related to enforcement, compliance and cyber security. Kelly provided concrete examples of behavioural nudges that could be implemented and measured, presenting conference goers with evidence-based tips on how to prevent dishonesty in the moment, according to science.
Northwind’s 16th Annual Investment Funds Forum
Cambridge, Ontario, November 2, 2016
Despite the noble intent of securities regulators and the advisors they oversee, investor risk appetite requirements have unintended consequences. Kelly Peters (CEO & Co-Founder) sat on a panel and discussed BEworks’ proprietary research and case studies on investment decision-making, as well as cutting-edge research in Behavioral Economics on financial decision-making.
OSC Dialogue 2016
Toronto, Canada, November 2, 2016
In this panel discussion, Kelly Peters (CEO & Co-Founder) outlined the behavioural foundations of fintech innovation in Canada, including ramifications for online investment advice, investor behaviour, and UX. Behavioural Economics has an invaluable role to play in the financial services industry, for instance, by providing insights into default processes that can overcome procrastination, information overload, and choice overload (amongst other biases) which dissuade critical behaviours such as plan enrolment and portfolio rebalancing. With the evolution of online investment and borrower platforms, behavioural economists and UX designers should ideally work together. Behavioural Economics ensures these powerful platforms are evidence-based and informed by a scientific understanding of people’s perceptions of time, money, and risk.
La Calaca Festival /DeadTalks & La Vida es Corta
San Miguel de Allende, Mexico, October 30, 2016
Kelly Peters (CEO & Co-Founder) gave a talk on the science of ritual. This talk was special for two reasons: it took place during the annual Day of the Dead festival in San Miguel de Allende, Mexico, and secondly, it explored the power of rituals from a scientific lens. Kelly’s talk is also featured in this blog post: https://www.linkedin.com/pulse/science-ritual-kelly-peters
Peanut Labs Webinar
Toronto, Canada, August 25, 2016
Harvard scholar Steven Pinker said that “Good science is pedantic, expensive, and subversive”. Behavioral Science experts Kelly Peters (CEO & Co-Founder) and Supriya Syal (VP Research & Innovation) think he is both right and wrong. Drawing from their extensive experience, Kelly and Supriya discussed the exciting insights that make the scientific method more accessible for business and policy challenges. Kelly and Supriya assert that evidence-based decision-making is essential to sound strategy formulation and the democratization it unleashes is critical for innovation.
A look at the emergence of fintechs in Canada and what innovation we have seen to date. To what degree are fintechs helping to address longstanding issues such as access to financial services, information and disclosure, costs and efficiencies and the increasingly important user experience?
Southern Ontario Behavioural Decision Research (SOBDR) Conference
London, Ontario, Canada, May 6, 2016
Investor risk Appetite? It depends on how you ask. In her presentation, Supriya Syal (VP Research and Innovation), asks how irrelevant information in your environment impacts your financial decision-making. Supriya discussed recent research findings highlighting the malleability of investor risk tolerance.
Benefits Canada – Canadian Investment Review Luncheon
Toronto, ON, November 21, 2016 - November 21, 2016
In her keynote presentation, Kelly Peters (CEO & Co-Founder) discussed why employees are irrational with their investing. For example, have you wondered why people leave money on the table by delaying participation in employer-matched pension contributions? As an employer, how can you nudge your plan members to make smarter decisions? Kelly discussed key findings in financial decision-making research and introduced practical advice for improving outcomes.
2016 Business Law Section Annual Meeting
Boston, September 8, 2016 - September 10, 2016
Big data, math and economics are changing business law. Our panel will teach how this came to pass, explain why lawyers need to understand these new practice methods, and demystify new tools like data analytics, machine learning, computational contracts, and behavioral economics.
Toronto Action Design Meetup
Toronto, Canada, June 28, 2016 - June 28, 2016
What role does design play at BEworks? Our CEO Kelly Peters will be discussing this question with fellow BE enthusiasts at the Toronto Action Design Network's (TAD) first Meetup. TAD is a new chapter in a community with over 8,000 members across cities in Canada and the United States who promote the use of behavioral economics and psychology in policy and product design.
VidCon 2016
Anaheim, California, June 24, 2016 - June 24, 2016
Want to grow you channels, build audience and drive excitement around your content? Looking to increase response to your video advertising messages or branded content? This panel will explore some of the latest scientific research done by academics and those in the industry to help you structure the best ways to drive engagement, loyalty and response - including specific real-world strategies used by Fortune 500 companies.
Canadian Institute of Underwriters 2016 Annual General Meeting
Toronto, Canada, June 3, 2016
Why is it that we are scared of flying, which is very safe, and yet everyday people text and drive, which is known to be very dangerous? A discussion on the intricacies of human behaviour in the presence of risk and how to empower others to not only make bold choices, but smart bold choices.
National ALLL Conference
San Diego, California, May 24, 2016
How does perception, or bias, come into play when measuring and responding to risk? A discussion on the science of risk, including a look into various scientific studies, to help attendees better understand the real risks in their loan portfolios, how they empirically assess risk, and what biases could be distorting their view and keeping them from properly assessing risk.
2016 Behavioral Science & Policy Associate
Washington, DC, April 29, 2016 - April 29, 2016
How does irrelevant information in your environment impact your financial decision-making? Supriya will discuss recent research findings highlighting the malleability of investor risk tolerance.
First Social Economics Congress
Mexico City, April 26, 2016 - April 27, 2016
The Asociacion de la Licenciatura en Economia y Finanzas at the Monterrey Institute of Technology and Higher Education will be hosting a First Social Economics Congress to present different advances in research related to inequality, poverty, economic, and technological development. Kelly will provide a behavioural perspective on some of the challenges that are facing governments and policy makers today as well as discuss how science is being used to help solve them.
Consulting meets Behavioural Economics
Goodes Hall Commons - Queen's University in Kingston, Ontario, Canada, March 11, 2016
BEworks will share leading examples of how we help businesses apply insights from psychology to change consumer behaviour as well as network with prospective graduates.
2016 Rotman Design Challenge
Rotman School of Management, March 5, 2016 - March 6, 2016
Kelly will be participating as a Judge at this year's Rotman Design Challenge - a two-day event hosted by the Rotman School of Management. During this event, teams of graduates from North American MBA and Design programs compete to solve an interesting business design challenge.
MarketingSherpa 2016 Summit
Las Vegas, February 22, 2016 - February 24, 2016
Many organizations make decisions based on outdated assumptions about their customers’ needs. However in the last few decades, behavioral scientists have identified many ways in which people deviate from these assumptions. In this session, Kelly Peters will discuss how to leverage recent insights gained from behavioral data to drive ROI in real-world marketing scenarios.
Richard Ivey School of Business
London, Ontario, Canada, January 26, 2016
What role does behavioral economics play in an investor’s risk appetite? Cindy presents research conducted by BEworks on how an investors appetite for risk can be influenced by how the question is asked.
Canadian Education and Research Institute for Counselling 2016 Cannexus Conference
Ottawa, Canada, January 25, 2016 - January 27, 2016
Every day, life presents us with opportunities and challenges. How can we understand why people make the decisions they do and, in turn, influence those behaviours with “nudges” that have been empirically validated. This is our chance to be bold, overcome fear, calculate the risk and take control!
The Duck Syndrome: Social media’s impact on mental health. Hosted by TranQool.
OCAD, November 25, 2015
How do companies interact with us and influence our behaviour through social media? A panel discussion on the impact social media has on our habits, perception and behaviour.
Society for Judgement and Decision Making Conference 2015
Chicago, November 20, 2015 - November 23, 2015
Nudging energy conservation and demand shifting through effective communication of time of use pricing. This poster presentation will summarize original research conducted by BEworks on behalf of the Ontario Energy Board.
The Private Sector Organisation of Jamaica (PSOJ) Prime Asset Pension Seminar
Kingston, Jamaica, September 29, 2015
Policy makers and financial institutions are recognizing that traditional methods for encouraging retirement savings, such as contribution matching and educational sessions, are yielding suboptimal results. How can principles from behavioural economics be used to understand the biases affecting savings and how can we help through the application of "nudges".
Toronto Behavioural Insights Community September Meetup
Toronto, Canada, September 16, 2015
BEworks invited behavioral economics enthusiasts from across Toronto to visit our office for a networking session and to listen to presentations on the latest research from BEworks and Ontario's Behavioural Insights Unit. This event was sponsored by Deloitte, Rotman, and BEworks.
2015 Summer Conference – Society of Consumer Psychology (part of APA conference)
Toronto, Canada, August 6, 2015 - August 9, 2015
Granite Club
Toronto, Canada, June 23, 2015
Behavioral Science & Policy Association (BSPA) Annual Conference
Harvard Club, New York, June 18, 2015
Marketing Research Intelligence Organization 2015 Annual Conference
Toronto, ON, May 25, 2015
Canadian Marketing Association – Atlantic Marketing Conference
Halifax, Nova Scotia, May 21, 2015
Southern Ontario Behavioural Decision Research (SOBDR) Conference
Toronto, Canada, May 8, 2015
Canadian Marketing Association (CMA) – Half day seminar
Toronto, Canada, April 28, 2015
The Conference Board of Canada
The Sheraton Centre Hotel, Toronto, ON, Canada, April 13, 2015 - April 14, 2015
Kelly Peters will explain the principles underlying nudging, and how to use nudging to improve pension design and encourage employees to make better financial decisions
Richard Ivey School of Business – Teaching engagement
London, Ontario, Canada, January 27, 2015
Richard Ivey School of Business – Teaching engagement
London, Ontario, Canada, October 27, 2014
Toronto Behavioral Insights Community – Getting to Know our Group
Deloitte, Toronto, Canada, September 18, 2014
Queens University – Roundtable
Kingston, Ontario, Canada, September 11, 2014
TEDx Black Rock City
Black Rock City , NV, United States, August 29, 2014
Canadian Security Traders Association
Niagara-on-the-Lake, Ontario, Canada, August 16, 2014
Nudgestock 2
London, UK, June 6, 2014
Canadian Marketing Association National Convention
Toronto, Canada, May 27, 2014
CD Howe Institute
CD Howe Institute, Toronto, Canada, May 15, 2014
#ProjectWaalhalla
Amsterdam, The Netherlands, April 18, 2014
TEDx
Utrect, The Netherlands, April 17, 2014
Investor Education and Financial Behavior Conference, Securities Commission of Brazil (CVM)
December 10, 2013
Health Hackathon
November 9, 2013
Law Society of Upper Canada
October 22, 2013
Ontario Securities Commission
October 8, 2013
International Organization of Securities Commission
October 4, 2013
MaRS Energy Hackathon
September 7, 2013
London Behavioral Economics Network
London, September 3, 2013
Canadian Marketing Association
August 15, 2013
Wallace McCain Institute
Moncton, NB, May 23, 2013 - May 23, 2013
Canadian Marketing Association
March 7, 2013
European Commission, Joint Research Centre – General Taxation and Customs Union
Brussels, December 12, 2012
Procurity Conference
November 19, 2012
Canadian Marketing Association
October 3, 2012
The Conference Board of Canada
October 1, 2012
The Conference Board of Canada
September 26, 2012 - September 27, 2012
